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SNEAK PEEK: SJP’s Upcoming Fragrance Collection
Courtesy Coty; Jason Kempin/WireImage
She’s already smelled success with three best-selling fragrances, Lovely, Covet and Covet Pure Bloom, and now, Sarah Jessica Parker has announced she’ll be adding three more scents to her budding fragrance empire. The upcoming Lovely Collection, which will hit stores early next year, will feature a line-up of three distinct new scents: Dawn, Endless and Twilight. Launching the three Coty fragrances at once might seem like a bold move, but the Sex and the City star explains to WWD that the idea developed naturally out of her overall vision. “I wanted to offer a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time,” she says. “The concept of moments lent itself to multiple fragrances.” Tell us: Will you try Dawn, Endless and Twilight when they launch in 2009?