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SNEAK PEEK: SJP's Upcoming Fragrance Collection

11/03/2008 at 05:00 PM ET

Courtesy Coty; Jason Kempin/WireImage

She’s already smelled success with three best-selling fragrances, Lovely, Covet and Covet Pure Bloom, and now, Sarah Jessica Parker has announced she’ll be adding three more scents to her budding fragrance empire. The upcoming Lovely Collection, which will hit stores early next year, will feature a line-up of three distinct new scents: Dawn, Endless and Twilight. Launching the three Coty fragrances at once might seem like a bold move, but the Sex and the City star explains to WWD that the idea developed naturally out of her overall vision. “I wanted to offer a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time,” she says. “The concept of moments lent itself to multiple fragrances.” Tell us: Will you try Dawn, Endless and Twilight when they launch in 2009?

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Showing 8 comments

jennifer on

Lovely is my signature scent. I love it! It’s amazing. I think I will definitely give these a smell.

k2 on

Agreed ~ Lovely, smells lovely. I’m open-minded about the new ones.

frugal fashionista | on

[...] Sneak peek at SJP’s upcoming fragrance collection: Off the Rack [...]

brit on

Covet Pure Bloom is now MY ONLY Fragrance! I have a collection of over ten that I just threw into the drawer after getting this one…. p.s my man loves it! Never buy another! ADORE SJP AND ALL SHE DOES!

Kelli on

I love anything SJP puts her name and talents to…, YES!! I will be buying her 3 new fragrances for sure.

Sarah Jessica Parker’s Upcoming Fragrance on

[...] scents under the new line of SJP fragrances include Dawn, Endless and Twilight. According to People, here’s what Sarah had to say about the launching-all-at-the-same-time of her new scents: I [...]

Madison on

She stole the name Twilight from Stephenie Meyer.

ella on

Uhh Madison: “twilight” is a word in the English language that people have been using for a while now. Like around 400 years. I don’t think Stephanie Myers has a copyright on it.


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