October 29, 2008 | 12:08 pm

Move over Becks: Victoria Beckham to be Armani’s Next Underwear Model

Matt Baron/BEImages

Following in her husband David Beckham’s hugely successful footsteps as the face and stellar body of Emporio Armani’s underwear collection, Victoria Beckham is stripping down for the venerable Italian designer. She will debut as the “worldwide testimonial” for Emporio Armani Women’s underwear in the Spring/Summer 2009 campaign shot by renowned fashion photographers Mert Alas and Marcus Piggott. In a release, Giorgio Armani said, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” Tell us: What do you think of Posh as underwear model?

Permalink | Comments (126) | Category: Celebrity Ad Campaigns, Fashion, Victoria & David Beckham

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jenni October 29th, 2008

Helen – You’re one to talk about being a role model! I hope you aren’t raising children to call people they don’t know ugly in the face and body…Armani is a high end designer, of course they want someone who’s going to look great in their product – not all advertising is about pleasing the masses. Its targeting the people who will be buying Armani underwear. As someone in the advertising field having her join David as the face of Armani underwear is brilliant. They are a beautiful, fashionable and well-respected couple. Smart business move in my opinion.

JG October 29th, 2008

She is gross. I think the idea is for her to advertise to women who will buy the underwear. I don’t think it will entice anyone, except Katie Holmes who seems to be channeling her.

Lisa October 29th, 2008

I love her. She’s got great style & a good sense of humor.

Tosh October 29th, 2008

I think V. Beckham is hott! She is definitely a style icon and how cute is it that she and her husband are underwear spokemodels for the same brand!!!

Keep doing your thing Vic!

Janessa October 29th, 2008

HAHAHAHA!
Seriously- this is a joke, right?
Back to laughing my you know what off-
HAHAHAHA!

BM October 29th, 2008

im going to have to agree with jealousy comments. All the comments from the women sound so caddy! Get a grip! she is famous, hot, fashion icon as stated. shes perfect! its not at all about being too skinny if you ever pay attention the woman is about as big as her 9 yr. old son minus the heels. She’s petite thats how she is supposed to look. I would much rather see her doing an underwear ad than some 100lb. overweight actress…lets see Kirstie Alley do this one! yea right! get over it ladies…..signed..not at all jealous woman in OH!

Kimberly October 29th, 2008

To annie…

As a person who IS 100 pounds overweight, trust me…you would definitely rather be her than me. I’m just sayin’…

Lisa October 29th, 2008

Sorry, even in my wildest of dreams would I NOT want to look like Victoria Beckham. She’s got too much boob for so skinny a body and she looks HARSH! Sort of like a thumbtack.

Jon October 29th, 2008

Posh will be great as an underwear model!

lis October 29th, 2008

All this is doing is “buying into” the too, too skinny trend. I just feel so sad for the little girls growing up looking at these abnormally thin actresses…what are they to think? And the little boys, too…they’re going to think all women should be 80 pounds and plastic-looking. America is just so into looks and weight anymore it’s sad…

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