October 29, 2008 | 12:08 pm

Move over Becks: Victoria Beckham to be Armani’s Next Underwear Model

Matt Baron/BEImages

Following in her husband David Beckham’s hugely successful footsteps as the face and stellar body of Emporio Armani’s underwear collection, Victoria Beckham is stripping down for the venerable Italian designer. She will debut as the “worldwide testimonial” for Emporio Armani Women’s underwear in the Spring/Summer 2009 campaign shot by renowned fashion photographers Mert Alas and Marcus Piggott. In a release, Giorgio Armani said, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” Tell us: What do you think of Posh as underwear model?

Permalink | Comments (126) | Category: Celebrity Ad Campaigns, Fashion, Victoria & David Beckham

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Amy November 4th, 2008

I don’t think having an anorexic socialite in underwaear ads is a positive role model. What is that telling our kids out there? Mrs. Beckham in underwear just doesn’t seem appealing. Come on Armani what are you thinking. Do you want to scare off customers? Try someone like Beyonce or Halle Berry. A girl with curves would suit your ad better.

Phillip November 4th, 2008

She’s attractive enough, but I don’t see any real curves. I wouldn’t go out of my way to see her in underwear.

shirley baker November 5th, 2008

I think Victoria is the perfect model for the underwear ads, can’t wait to see her!

jessica November 7th, 2008

stop being jealous, I can feel just from all these comments. Just cuz you can’t get her husband…pfft.
She may not be that beautiful, but they got married because she got pregnant…with david.
They didn’t mean to get married, so lay back.
and if you’re spoiled, cute, and rich as their kids, OF COURSE they’d be mean…what rich kids aren’t?
I think she was really beautiful before all these plastic surgury, back in the days of spice girls.
and her husband is definitely hot…and a great soccer(football) player.

Madison November 13th, 2008

Her skinny bones will definitely not show off underwear. Underwear campaigns should stick to girls with beautiful & lucious figures that are still fit to make the underwear look good!

Victoria Beckham Gets Her Underwear Shot | Luxury Specialist December 3rd, 2008

[...] in on the act. Victoria Beckham will pose in just her Emporio Armani Women’s… for the brand’s Spring/Summer 2009 [...]

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