Anchor Blue Pulls the Plug on Heidi Montag's "Heidiwood" Line

10/22/2008 at 05:22 PM ET

Matt Sayles/AP

After just one year, Heidi Montag‘s fashion line “Heidiwood” for Anchor Blue is being discontinued. Marla White, Director of PR & Brand Development at Anchor Blue Retail Group, tells PEOPLE “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on — denim. They are very excited about an initiative they are launching in February ’09 for guys and girls that will carry throughout the coming year.” Wonder if that means Heidi will be looking to design somewhere else. Tell us: Are you sad to see Heidiwood go?

FILED UNDER: Celebrity Designer

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Showing 48 comments

lis on




Poopsicle on

I love HEidi.

Megan on

I think that her clothes were cute. What does her personal life have to do with clothing…ummm let me think….ABSOLUTELY NOTHING. Personally i had never heard of Anchor Blue until I was looking where to buy her clothes and found out they were sold here…

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Brittney :) on

hhaha, that what she gets ! :)

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