Anchor Blue Pulls the Plug on Heidi Montag's "Heidiwood" Line

10/22/2008 at 05:22 PM ET

Matt Sayles/AP

After just one year, Heidi Montag‘s fashion line “Heidiwood” for Anchor Blue is being discontinued. Marla White, Director of PR & Brand Development at Anchor Blue Retail Group, tells PEOPLE “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on — denim. They are very excited about an initiative they are launching in February ’09 for guys and girls that will carry throughout the coming year.” Wonder if that means Heidi will be looking to design somewhere else. Tell us: Are you sad to see Heidiwood go?

FILED UNDER: Celebrity Designer

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Showing 48 comments

Alyssa on

No way am I sad to see her line go. Why do D-lister “actresses” feel the need to fill the world with their hideously skanky apparal?? Good riddane.

tulip on

its pathetic that this girl just doesnt get it. she needs to get rid of that parasite, spencer, and maybe something positive will happen in her life. she has lost freinds, a cloting line, the respect of many, and risked her family relationships all because of one common denominator that poisons her life w/negativity….spencer. what else will she have to loose until she decides to leave him?

Reina on

Okay. Heidi needs to…stop being famous. That should be the final verdict for…everything. She just… needs to stop being famous. Hollywood has gone awry because people like her and Paris Hilton are making bank for practically nothing. Correct me if I’m wrong.

Jamie on

Heidi who????

katelyn on

I get the feeling that Anchor Blue and Heidi were on two seperate pages as far what the overall business plan was, what the target market was and how to actually sell Hediwood. I noticed not a lot of advertsing was done and I think Heidi was riding Anchor Blue’s coat tails. Hoping to make it big with very little effort, just like she did with The Hills.

matina on

oooooooooo my god it’s fantastic

ArleneNJ on

The only thing that needs to b discontinued is Heidi and everything that comes with her in general. These ppl make me sick.

lola on

she looks hot ooooyeah

Amy on

Nope, i’m not sad..i’m glad. GO FIND A REAL JOB LIKE THE REST OF US, U DESPERATE FREAK!…seriously.

Zoe on

Heidi looks like Lisa from that “Team America” movie with the marionettes. haha.

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