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EXCLUSIVE: Matthew McConaughey Launches j.k. livin E-Commerce Store

10/03/2008 at 06:58 PM ET

Gaz Shirley/Pacific Coast News

Matthew McConaughey has plenty on his plate between his acting career, modeling for Dolce & Gabbana and being a new dad, but he just launched a brand-new online store for his clothing line j.k. livin. The name takes its inspiration from McConaughey’s 1993 film Dazed and Confused, while his father is the man stenciled into the line’s logo. So what can you expect from the online arm of such a personal project? has apparel for men and women, including sweatshirts and T-shirts, as well as accessories, infant onesies and even frisbees and wristbands! In the next few weeks, expect to see more T-shirt designs and sweatbands with music downloads, gift cards, foundation donations and more to roll out in the future. Check out the brand’s inspirational message and organic items at

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Showing 26 comments

sarah on


Jonathan on

Sounds very nice, etc.

lori on


Erin on

WOW! Frisbees and wrist bands? I’m in!

Angela on

How funny that a man who hardly ever wears clothes (or at least very little) is selling them.

Amy on

JK Livin’ is my mantra! My family has been through a lot in the past several years and we JK doing what we do…trying our best to love each other and make a contribution to the world. Matthew needs some more feminine slim-fit tees!

newlywedemt on

i just wonder how he is ‘qualified’ to have a clothing line. i mean, i wear more clothes than he does…does that mean that i can have my own line too? :) i totally agree with the name though…we all just have to keep on living. :)

linds on

I find it very ironic that the guy that hates wearing clothes has his own clothing line.. does he really need to make more $$?

spare us on

JK livin? This from a guy who has a ton of money and doesn’t have to worry about being poor.

T on

I thought for a second about getting the wristband, but then $8 for shipping???


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