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Oct 03 2008 06:58 PM ET

EXCLUSIVE: Matthew McConaughey Launches j.k. livin E-Commerce Store

Gaz Shirley/Pacific Coast News

Matthew McConaughey has plenty on his plate between his acting career, modeling for Dolce & Gabbana and being a new dad, but he just launched a brand-new online store for his clothing line j.k. livin. The name takes its inspiration from McConaughey’s 1993 film Dazed and Confused, while his father is the man stenciled into the line’s logo. So what can you expect from the online arm of such a personal project? Jklivinstore.com has apparel for men and women, including sweatshirts and T-shirts, as well as accessories, infant onesies and even frisbees and wristbands! In the next few weeks, expect to see more T-shirt designs and sweatbands with music downloads, gift cards, foundation donations and more to roll out in the future. Check out the brand’s inspirational message and organic items at jklivinstore.com.

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FIRST!!!!!

- sarah on October 3rd, 2008

Sounds very nice, etc.

- Jonathan on October 3rd, 2008

ALRIGHT, ALRIGHT, ALRIGHT!!!!

- lori on October 3rd, 2008

WOW! Frisbees and wrist bands? I’m in!

- Erin on October 3rd, 2008

How funny that a man who hardly ever wears clothes (or at least very little) is selling them.

- Angela on October 3rd, 2008

JK Livin’ is my mantra! My family has been through a lot in the past several years and we JK doing what we do…trying our best to love each other and make a contribution to the world. Matthew needs some more feminine slim-fit tees!

- Amy on October 3rd, 2008

i just wonder how he is ‘qualified’ to have a clothing line. i mean, i wear more clothes than he does…does that mean that i can have my own line too? i totally agree with the name though…we all just have to keep on living.

- newlywedemt on October 3rd, 2008

I find it very ironic that the guy that hates wearing clothes has his own clothing line.. does he really need to make more $$?

- linds on October 3rd, 2008

JK livin? This from a guy who has a ton of money and doesn’t have to worry about being poor.

- spare us on October 3rd, 2008

I thought for a second about getting the wristband, but then $8 for shipping???

NOPE!

- T on October 3rd, 2008

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