Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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MY Fashion Frenzy on

I like the concept!

*** on

Well i work at a W hotel. The girls are no more then a size 6 and are in great shape. This is so much nicer and is much more classy then the ones they have now. They look like street walkers. Sorry girls.

*** on

ps– guys this is a bar in the hotel.

W Had a Little L.A.M.B. : New York Fashion Week on

[...] from People. VOTE 0 disagree-/agree+ SHARETHIS.addEntry({ title: “W Had a Little L.A.M.B.”, [...]

Laurel on

I have been a housekeeper/ room Attendent on and off for years and I agree that housekeepers and other hotel departments need an update on the uniforms but, I also know alot of reseach has to be done to find the right look. I wear and outfit that is too heavy in the jacket and the pants are thin. I had worn a green dress at on time and found the dress was nice. I do know that we need to look professional not like were going on a date. I would like to see better prints as well, Dark Blue and Black don’t work. I design has to work for all size women, not just the slim. Thank you LF

Christina on

It says that it is just for the female employees at the Gerber bars in the W lounges. So I am guessing the maids and front desk people will not be wearing those. Can you see a maid trying to clean in that uniform?

Janet on

It’s cute. But I agree that it’s too short to be the only choice and could be modified.
A lady wants & needs CHOICES anyway!
There should be 3 more optional hem lengths (mid thigh,just above the knee, & long sleek).
A woman can be sexy buttoned up to her neck & ankles if she wants!
It’s all what you EXUDE!
There could also be an option of cap or 3/4 sleeves (Which I’ve always loved just for the STYLE!).

G on

Cute yes – Design great – For all shapes no. Arms, tummies, lower halves! – uh uh!! Maybe with adjustable lengths and a light bright-colored or matching high wrist-length T?

shopgirl-5755 on

IS SHE KIDDING???????????? Never in a million years would I wear that ~ plus my boss would not LET me wear something like that around our patients….

LiLa on

Love, Love, Love the dresses!!! Once again, Gwen, has done it again! Love her style! She is just an awesome woman! Wish I’d work there =)

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