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Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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Showing 82 comments

Gwen Stefani To Design ‘W Hotel’ Uniforms | Gwen Stefani : Just Jared on

[...] Gwen Stefani To Design ‘W Hotel’ Uniforms Fri, 12 September 2008 at 10:54 pm L.A.M.B. founder Gwen Stefani will launch an exclusive line of uniforms for W Hotels bar staff, reports People. [...]

Laura on

I guess it is ok if you are a size 8 or smaller.

Gwen Stefani To Design ‘W Hotel’ Uniforms - Celebrity Secret Gossip on

[...] L.A.M.B. founder Gwen Stefani will launch an exclusive line of uniforms for W Hotels bar staff, reports People. [...]

elizabeth aladham on

Gwen is a froth of bubbling creativity and I applaud every concoction she produces, as a musician or designer where ever she leads i will follow. many blessing on her and gavin’s sweet family.

Gwen Stefani To Design ‘W Hotel’ Uniforms | Photobasket Celebrity | Go Fug Yourself on

[...] L.A.M.B. founder Gwen Stefani will launch an exclusive line of uniforms for W Hotels bar staff, reports People. [...]

Smile More on

Love Gwen Stefani. Love the dress. Will have to go to the W Living Room to see the final result. Cool!

andrea on

Honestly, I like it as a dress..
but for the average women workng in a hotel.. i do not see what is functional about this.

celina on

nice and very unique!

go gwen!

Hmm on

I guess she couldn’t design something flattering for ALL body types. Besides, some women don’t like to wear skirts or dresses to work.

Hey Sante on

Can you keep that to yourself and stick to the subject please?

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