Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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Cameron on

I have seen some awful uniforms but those are super cute… those are some lucky ladies.

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D on

I love Gwen and I would be so stoked if she designed a uniform for my job…

J on

Are all the employees a size 2?? This might not look so amazing in anything bigger.

Linda on

The uniform is too short to be practical. In addition, it will not flatter anyone who is over a size 4. It will also be unflattering to anyone who has big arms or who is older. It’s like a throwback to the days of when airline hostesses had to stay under a maximum weight in order to keep their jobs, only this uniform will lead to a slightly different kind of discrimination–that of the avoidance of hiring women who won’t look good in this style.

cynthia on

I wish she would design nursing uniforms.

D on

Yeah…like others said, it’ll look great on certain employees within that size/shape, but not all. Who is going to wear it, anyways? The maid staff would probably look terrible in it…or make it look terrible, depending on how you looked at it.

Jane on

I don’t think she had the “average AMERICAN woman” on her mind when she designed that short dress. You better weigh 110lbs to be employed by the W.

Ally on

To those of you who commented that the staff at the W better be smaller than a size 4…I guess you’ve never been to the W. They are all hyper attractive, tiny and the very least a size 4.

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