Heidi Klum Brings the Booty Bling To Her Denim Line

09/10/2008 at 10:39 AM ET

PNP/WENN

Heidi Klum knows what it takes to make a good pair of jeans, and she’s not afraid to shake it! “It’s very important to have a little bit of something fun on the butt,” she told PEOPLE Tuesday, shaking her derriere at an event to celebrate the launch of her fall/winter 2008 denim line, Heidi Klum by Jordache. The model and Project Runway judge wore a sheer blouse and a pair of jeans from her line — complete with “booty bling” on the back pocket — to greet fans and sign autographs at Bloomindgale’s in Manhattan on Tuesday. Working on the line, Klum learned that how a pair of jeans fits on a girl’s behind is the most important thing to consider when designing. “The first thing girls do [when putting on a pair of jeans] is turn around and look in the mirror and they look what their butts look like,” she said. “It just has to look right and as perfect as possible.” Unfortunately, her jeans were the only thing Klum wanted to talk about, playing coy when asked about recent reports that Jennifer Lopez would be the guest judge for Runway‘s season finale. “Maybe,” she said with a grin. – Chris Willard

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Showing 9 comments

erica on

heidi has a flapjack butt!! She’s beautiful, has great legs, but her butt…eh, a little flat

pamela on

Honestly must every “Celeb” also become a fashion designer with a line of clothes, sun glasses,sleepwear, sheets, furniture , perfume..blah . blah…blah. How much monery do these talent less people need?????

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E on

Lily – Lighten Up! They are just advertisements. This is a fashion blog not a blog for you to spew your nonsense that has nothing to do with the subject at hand which is Heidi Klum’s jeans. If I went back to my country, I would still be in the U.S.A. If you are the same person that gave Jessica Simpson that nasty comment (no, I’m not a fan)then you need to relax and stop being such damn hater.

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thefuture on

Haha, “It’s very important to have a little bit of something fun on the butt” does she mean “in the butt”???

Kevin on

dam one word FINE

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