First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

Vickie on

Gisele is beautiful – why not use her!!

Tree Hugger on

She is absolutely stunning in this photo! Kudos Max Factor!

justcuz on

i’ve never really been that amazed with Giselle. she’s physically perfect but somehow still boring.

toni valenti on

i agree with Judy. I would like it better if I saw real women, you know, the women you see on the train in the morning or in the supermarket or when you’re dropping off your kids at school and it’s raining and you just dropped 33 chocolate cupcakes….real women, living real lives in real make-up. Giselle is a stunner, but it takes an army to get HER to look that way — I see it and say why bother it’s out of my reach.

KimberlyDi on

I believe they are going after a more “natural beauty” look. I prefer that look and believe the ad is simple and classic.

Jess on

Cate Blanchett anyone?

TheFacts on

Gisele looks like cross-eyed goose. She’s the definition of butter-face. Why anyone would want to draw any attention to that face is beyond me! Put her in thongs and take the picture from the neck down!

kathy on

I need a barf bag

Gail on

I don’t see what’s so fascinating about Giselle.
Wouldn’t it be nice if Max Factor used unknown
everyday women who are attractive?? Not necessarily the plastic surgery California women, but, rather a savvy career woman with New York City sophisication/flair, or a attractive teacher, nurse, or soccer mom?

Judi on

There are much prettier models out there and she looks half stones in tis photo. Can’t see the attraction. Time we had some new faces and I won’t be switching to max factor for this. Lots better makeup out there

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