First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

Amy on

OK – I think ya’ll are obvoiusly very jealous of an extremely physically blessed woman. It’s like eating an oreo – they’re just yummy. Undeniable. Kind of like Gisele. She’s just undeniably beautiful. Who wouldn’t want to look like her? I compliment Max Factor and Mr.Brady on making a beautiful choice.

kitty=) on

yeah, brazillians do it better. no wonder shes one of the top models that makes more money!!!

rachel on

she would be nothing if she hadn’t gotten her start as Dicaprio’s girlfriend. Now she’s mostly in the news due to Brady. If she’s such a high-fashion model, why is she selling a drugstore product.

Sandy on

Sorry, but they need new models, She is ugly!

Sarah on

Seriously people, without all that makeup on, she looks like a dude. She has quite the manly face.

Bem Resolvida » Blog Archive » gisele na *colorgenius face collection*, da max factor on

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CandiceM on

Definitely a bad choice. Max Factor is fun and edgy. I would expect to see Gisele model for Estee Lauder or Lancome 5 years from now… I think MF needs someone younger and edgier. What about Rihanna?

Courtney on

UMM! First of all, It DOESNT EVEN LOOK LIKE SHES WEARING ANY MAKEUP! Gisele is not the right choice for Max Factor at ALL. MF is edgy like Carmen, not Gisele.


Heather on

Never did understand the fascination with this woman. Her face is plain at best. Not by a NOSE should she model in beauty ads!

V on

I am not that impressed with this photo. She looks tired….half-closed eyes are NOT always sexy looking, sometimes they are just tired looking. The make-up colors washes out her gorgeous complexion, and like so many others have commented, she looks like she could be selling anything. Being such a major make-up brand, Max Factor could have came up with something much more striking than this. Carmen Electra’s ads, even being as over-the-top as they were, were at least memorable. This is not.

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