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First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

Miss M on

Great Choice! She’s beautiful, its hard to go wrong with a face and a body like that!

Sil on

Pretty for a tranny, looks very mannish and harsh. The boa just tops off the tranny tackiness.

Julie on

Of course she’s beautiful but what motivates me to buy makeup is how it can make everyday people look fresh faced and balanced. I woud rather see before/after pics.

Susan on

They should find an ordinary looking girl and make her up to look like Gisele or better, then maybe I’ll consider buying Max Factor.

Paula on

Not impressed – but then again, I don’t use drugstore makeup.

Lis on

If you need a model to convince you to buy makeup…where is your self confidence? Make-up your own mind..lol..who cares how they look..I think everyone should be happy with their own appearance before taking the word of some supermodel..(I am a model too…)I mean..I am tall & skinny like them too…but it is really starting to sadden me that people take so much to heart how these women look..have some self worth!!

RT on

Gisele is overrated and lacks charsima… I think Rose Byrne should come back and be the Max Factor girl again. After all she graced magazine covers from 2004-2006 and she has more personality and natural beauty than this woman.

Esme on

I love it. I’ve always liked Gisele,and missed her since she quit VS. Gorgeous ads,and hopefully she has to go on talk shows promoting Max Factor!! lol

Elizabeth on

It doesn’t matter to me what she looks like cause her choices in her personal life are not good. Taking a pregnant woman’s boyfriend away and leaving her to raise it on her own. Nice! Tom Brady is ridiculous as well.

Andrea on

Bravo!!! I love this picture and I think Carmen was just as good though!

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