First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

David Fundraising on

nice to see a more mature looking beauty on the pages, how deep does it go?

Natalie on

Looking at this shot Gisele just eeems to blend in the picture and it appears that she only has blush on. Whenever I see an ad of Max Factor with Carmen Electra I always get that “wow” factor and now I’ll just pass the page. Boring.

Sunrain on

It’s nice, mature and all that, but it would be nice to see something different. Different in the sense, that people wouldn’t just look at it for two seconds thinking.. Gisele..Victoria Secret..now Max Factor..ok
Hey, hands down to her and the advert agents for making it look incredible. However, plenty of us, would like to see more models advertising.. other than the same ones.. it kinda gets.. you know.. boring.

Jorge Arturo Valtierra Herrera on

I totally agree with MAX Factor`s choice. Gisele is one of the most beautiful girls in the world, and she looks fantastic, fabulous and GORGEOUS in this picture. I think she will give an elegant and perfect image to the brand. She is AMAZING, and the best model in the world.

jimmy on

She’s just the most beautiful woman i’ve ever seen

jimmy on

She’s just the most beautiful woman i’ve ever seen!!!And she’s only 28!!!

Jack on

Gisele is AMAZING! OMG! Max Factor couldn’t do a better choice. Gisele never disappoints! Max Factor and GISELE, the best! and those ads are just gorgeous.

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