Beyonce's New Design Venture: Jewelry

08/27/2008 at 11:18 AM ET

House of Deréon; Inset: Rob Loud/Getty

Mary-Kate and Ashley Olsen aren’t the star designers to try their hand at a jewelry line these days. Beyonce and mom Tina Knowles are adding a jewelry line to their already-successful brand House of Dereon. The mother-daughter design team have partnered with jewelry company Carolee, who also produces jewelry for Lauren by Ralph Lauren, ABS by Allen Schwartz and Brooks Brothers, to create a complete collection of jewels consisting of necklaces, bracelets, earrings and rings. All the pieces will incorporate various metals, man-made pearls, crystals and more. “I am so passionate about jewelry. As both a designer and a stylist, I know the important role jewelry plays in completing your total look, ” Tina Knowles said in a released statement. What’s better, the line will be completely affordable, with prices ranging from $16- $68. Look for the House of Dereon’s new jewelry collection at major department and specialty stores in Spring 2009. Tell us: Will you wear Beyonce’s jewelry?

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Showing 22 comments

EChizzle on

I love Beyonce but sometimes she goes hard on the over accessorizing. I have to see it first. Judging from that snakey thing above, I don’t know. Maybe.

rachel on

why not, every celed is, will it make a difference, who knows? the sad thing is that beyonce does have style, but know celeb designers’ inage has just been cheapened

Anna on

Beyonce has great style, as does her mom. I can’t wait to see the full line, and maybe even purchase some for myself!

k2 on

Interesting piece. I’m not sure if I like it; perhaps with the right outfit.

alex gillard on

Stick to singing and leave the designer work to your mother Tina!

AG Brussels

Irene on

I’m sure it will be as tacky as all her other designs. House of Dereon is “already-successful?” People.com, who do you think you are kidding? I only see their stuff on clearance racks heavily discounted or discontinued. Tina Knowles and Beyonce need to accept that it is done and they should cut their losses.

The few people I have seen wearing HOD clothes – I wouldn’t even want to be in the same room with them. Beyonce wears HOD only to make a promotional appearance and then it is off as quickly as she put it on. If even she won’t wear it, why should I? It’s ugly and tacky. I can’t even remember the last time I saw Beyonce in a HOD creation. Yeah, that is why their HOD website hardly has anything new added. That is the sign of a hugely successful label. Clearly, when they realized that people wouldn’t buy into the overpriced stuff, they relabelled all the upcoming stuff under their “junior line” Dereon. No Maam!

Neidaliz on

see i dont know ….but i dont like her clothes at alllllllllll. and im in style all the time.

Neidaliz on

just joking about my style… butt i do think its kind of old looking.

Me on

Irene are you upset that they don’t sell HOD in your size? You sound bitter like they “personally” done something to you. If you dont like the clothes, come up with your own clothing line!

tld on

Her clothing line isn’t successful, but whatever!!!!

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