Brad Pitt Teams Up With Kiehl's For Charity

08/18/2008 at 03:48 PM ET

Tony Barson/WireImage

Brad Pitt has partnered with beauty brand Kiehl’s to launch their newest permanent addition to their lineup. Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser is the brand’s first complete beauty item that is 100 percent eco-friendly including formula and packaging. But don’t get your hopes up for sexy ads of Pitt, though. Unlike other celeb product campaigns, the Kiehl’s-Pitt collaboration will sadly not feature the star’s photogenic likeness in any of the advertising, but Brad did contribute a hand-written note to be featured on the bottle itself. One hundred percent of the net profits from the sales of Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser benefit JPF Eco Systems, a charitable foundation created by Kiehl’s and Brad to support global environmental initiatives, reports WWD. The new Kiehl’s body cleanser, $16.50 a bottle, is expected to raise at least $1 million for the charity and will be sold everywhere Kiehl’s products are available starting in October. See kiehls.com for store locations.

FILED UNDER: Beauty , Brad Pitt , Charity

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Showing 11 comments

First on

FIRST!

Twixle on

Way to go Brangelina! Another notch in your charity belt. They are a wonderful example of how hollywood SHOULD spend its money, giving back to society. 100% of the profits, awesome. Keep up the great work!!

Jonathan Bodack on

Whatever, etc.

Take a shower with Brad Pitt! on

[...] (source & source) [...]

Kim on

Now this is a “celebrity” product I will buy.

cute@#_sillyhaha ha on

omg he iz so hot!!!!

erica on

i am not sure what the question is because i am distracted by his hotness. imagine if you had a blind date and someone like this showed up? ahhh, nice dream

Gen on

This is how money making celb. should be doing with there money. They set a very good example for all the other celbs. Makes other celbs. not look as good thats for sure.

K2 on

Oh Erica, was there a question?
I missed the question.

K2 on

I was listening to him whisper my name…..yessss

{oh!!} on

I miss to see pics of Angie .When she will back in the US?

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