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Aug 18 2008 03:48 PM ET

Brad Pitt Teams Up With Kiehl’s For Charity

Tony Barson/WireImage

Brad Pitt has partnered with beauty brand Kiehl’s to launch their newest permanent addition to their lineup. Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser is the brand’s first complete beauty item that is 100 percent eco-friendly including formula and packaging. But don’t get your hopes up for sexy ads of Pitt, though. Unlike other celeb product campaigns, the Kiehl’s-Pitt collaboration will sadly not feature the star’s photogenic likeness in any of the advertising, but Brad did contribute a hand-written note to be featured on the bottle itself. One hundred percent of the net profits from the sales of Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser benefit JPF Eco Systems, a charitable foundation created by Kiehl’s and Brad to support global environmental initiatives, reports WWD. The new Kiehl’s body cleanser, $16.50 a bottle, is expected to raise at least $1 million for the charity and will be sold everywhere Kiehl’s products are available starting in October. See kiehls.com for store locations.

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FIRST!

- First on August 18th, 2008

Way to go Brangelina! Another notch in your charity belt. They are a wonderful example of how hollywood SHOULD spend its money, giving back to society. 100% of the profits, awesome. Keep up the great work!!

- Twixle on August 18th, 2008

Whatever, etc.

- Jonathan Bodack on August 18th, 2008

[...] (source & source) [...]

- Take a shower with Brad Pitt! on August 18th, 2008

Now this is a “celebrity” product I will buy.

- Kim on August 18th, 2008

omg he iz so hot!!!!

- cute@#_sillyhaha ha on August 18th, 2008

i am not sure what the question is because i am distracted by his hotness. imagine if you had a blind date and someone like this showed up? ahhh, nice dream

- erica on August 19th, 2008

This is how money making celb. should be doing with there money. They set a very good example for all the other celbs. Makes other celbs. not look as good thats for sure.

- Gen on August 19th, 2008

Oh Erica, was there a question?
I missed the question.

- K2 on August 19th, 2008

I was listening to him whisper my name…..yessss

- K2 on August 19th, 2008

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