L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Maggie on

Given the megawatt klieg lights they use on fashion shoots, it doesn’t suprise me. Also, they are going to light the shot to make the hair look as good as possible – so if they need more highlights to show, that’s going to wash her out in the photo. I think it’s trick lighting to make her hair look better – not photoshop.

UniGoddess on

I don’t understand the bruhaha about this. Perhaps Mrs. Z lightened her skin herself? There are many products in the world for such use…including one made by L’Oreal and sold here in the Middle East!
Get over it. It’s her business whatever the case.

eva-k on

Well yes, the pic on the left is a pic of her tanned….but c’mon….when u look at the full ad…she matches the chic on the box…whose white….c’mon L’Oreal…

Dee on

IS IS MORE THAN OBVIOUS THAT SHE HAS BEEN ALTERED IN SOME WAY!!! LIGHTER HAIR BRIGHTENS YOUR FACE, NOT YOUR BODY!!!

bnichap12 on

She sure doesn’t look like a black woman in that ad……

Ashley on

Anyone who has used a camera knows that different lighting affects skin tone. Why do people have to make everything a black white issue? If you want equality, stop segregating yourself.

Ashley on

She could have been under some serious lighting when she had the photo done. Does it even matter??

Niki on

I am sorry but I am tired of black people constantly screaming racism! It is like crying wolf! There is already too much racism out there for you to be finding pretend examples of it! She IS really light right now. Look at this picture taken by PEOPLE magazine on August 5th 2008. She looks just as light, if not lighter, than she does in that picture above. She is a light skinned black woman. What is so wrong with that?

http://www.people.com/people/gallery/0,,20216824_10,00.html

Somebody's daughter on

this is so ridiculous… lighting effects everythng… hw can u compare two pictures taken under to different situations where the lighting wudnt b the same? bt its petty thngs like this that give people at ‘people’ jobs in the first place cos most if not all that is written in the magizine in is based on opinions that could be faulty and speculation…

GetOverIt on

“if you want equality stop segregating yourselves”??

“Stop cying wolf”??

While racism and eurocentrism are probably as much of a factor in the beyonce photo scandal, they continue to create deep-seated issues in our society. I am digusted by any suggestion to the contrary.

Perhaps those of you who are quick to labelallegations of racism are make believe should take a look at your own hypersensitivities– perhaps they are causing the problem???

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