L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 196 comments

LaMonica on

I think I should point out also, you don’t know when each pic was taken. I am a lighter African-American…in the winter time I am lighter than beyonce, but in the summer , with being outdoors more, I’m darker than the other Beyonce picture. So I think L’Oreal should be given the benefit of the doubt in this case, as I’m sure they wouldn’t want to upset a high profile spokesperson like Beyonce, who could bring them so much money in new buyers. I don’t think these business people are that stupid..

I don’t think…

aq on

Darker hair does not lighten your skin. I was born with almost black hair, naturally curly, and I have pale skin. I know that I have European roots, but identify myself as Latina. People think I am white or caucausian. I probably am, but now am a blond and my skin did not change color, my skin looks brighter. It is obvious that they changed Beyonce’s skin tone and lighten it. She is naturally beautifully lighter skin than other African Americans, but that is her you cannot change that. L’oreal is trying to appeal to all races. The red hair looks horrible on her though. She looks better with the blond hightlights or just her natural hair color. That could be a wig.

Kim v on

L’Oreal has been accused of doing worse things, like putting unsafe products in their makeup. I wouldn’t necessarily assume they are acting under a strict moral code. But, I think it could also be the makeup, lighting, and other factors. I don’t know, but it’s not going to make me buy or not buy the product either way. In general, I think the hair color in the ad is unflattering and Beyonce looks much better with dark hair.

Melanyah on

As a makeup artist and colorist. I have to say that altering a models hair color no matter what their race can alter the color of their skin. I see many blonds with darker skin that go to a darker color and they look paler and vice versa. Dark hair can make you appear darker just as light hair can make a blond appear overly tanned.

T on

ummmmm…lights and make-up, anyone???

Dori on

i don’t think they altered her skin tone at all. hair colour and the way the light hits your skin affects the way that it will look so i don’t think they did anything at all.

colkay on

Not to be rude but has anyone noticed the tan line she has in the first picture. (On her breast) If you look there you’ll see that she’s lighter where her bikini has been covering. So no, I don’t think that L’Oreal lightened the second picture.

Lou on

I don’t know if they lightened her skin or not, but I work at a computer retouching company and we spend DAYS making models look different; thinner, lighter, darker – whatever the advertiser wants. Nothing you see in print is how the person really looks.

G on

Holy Crap people….Beyonce’s mother is white…..or have we forgotten that? Of course she’s lighter in the winter months if she’s not out tanning. And she goes through light and dark phases with her hair color as well. She was “blonde” for years!

GetOverIt on

News Flash: Beyonce Knowles is a very light skinned black woman she regularly rocks a tan.

You can’t do a side-by-side using a post-vacation pic. If you look at pics of Beyonce when she is not tan, the Loreal ad is not that far off. Lighting can also affect the way a person’s skin color looks in a photo. Geez. This is just drama for drama’s sake. I am not so naive to say that skin lightening (ahem- michael jackson) and photo tricks do not take place, but in this case, the hooplah is unwarranted.

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