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L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 195 comments

VAMOMMA on

I personally do not think her skin tone was altered. Yes she looks darker in the pic with the green dress (I suspect a tan…)but look at any other pic of her….she is a light skined black woman….she is not ever that dark in other pics….I say there are more important things to worry about then this and let it go…..

Rachel on

I hope she didn’t have her skin whitened, she’d be the next Micheal Jackson.

K on

This is ridiculous that this is even an issue. People need to stop being so sensitive and start focusing on the real issues of the world. Good grief.

TD on

Ok they lighten her skin.. lets all be real…but what can we do about it.. Does Beyonce care about my gas prices?? So why do i care baout her multi-million dollar deal?

marie on

did anyone stop to think that tmz could have lightened it just to stir up some drama? but seriously. get over it. people get tans, wear different clothing, different lighting, etc. you are not going to look the same in every photo. and im sure the photog-er was focusing on her hair rather than her skin etc. if it was a makeup commercial id be a bit more skeptical. but they need the hair to look as vibrant and deep as possible.

Shadow on

Do you all realize that Beyonce is not that dark to begin with. Look at pictures of her when Destiny’s Child first came out. She is not that dark. The picture to the left shows a tanned Beyonce check it out. Please don’t be ignorant all your life. Racism exists, but cognitive dysfunction followed by over-reactive hysteria causes for many assumptions that are grounded in nonsensical reasoning. If African-American’s did more about injustice in society instead of assuming everything is a race issue, many things would change.

Babs on

The bottom line is, regardless HOW L’Oreal portrayed Beyonce, they had her permission!!! Black women come in all shapes and colors; be proud of who YOU are and let the rest of the world worry about themselves.

Anna on

I don’t think that they lightened her skin tone. I am black and have a light tan skin and I am paler in the winter, darker in the summer and hair color makes a difference. Black people are always looking for something else to cry foul about. Get over the skin color issues!

kelley on

What really gets me is when celebrities endorse hair color products? Does anyone actually think they DON”T have it done in a salon?

Mary on

When were these pictures taken? One could have been right before the summer months and the other when she could have come back from one of her great vacations where she was in the sun. Get over it!

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