L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 195 comments

Jonathan Bodack on

Beyonce’s L’Oreal ads are both good, and does it really matter if L’Oreal whitened her skin, etc.?

Kiare on

It’s all in the lighting. Because we don’t have pictures from the same time period as the L’oreal ad was taken, it’s like comparing apples and oranges. Professional lighting can wash you out – after all, the focus of the ad is her hair, not her skin. But in the shot that we’re comparing her with… this could have been from after any one of her vacations.

All in all, there are just too many factors in making the judgement ourselves.

Mesa on

As a plain-jane Caucasian, I appreciate beauty– period.(not to mention talent!) Beyonce has both. If you look closely at her EYES, they are also lighter in the “light” picture. I am sick & tired of people trying to stir up trouble. Get over it and concentrate your efforts on worth-while projects.

Cher on

If you know anything about photography, you know that lighting and hair color can change the skin tone. I don’t think Beyonce’ would allow them to change her skin color for a photo shoot or anything else for that matter. She is a first class act!

Amy on

Who cares? What’s the big “hairy” deal? MYOB is what I say.

bapbarbie on

I’m a West Indian American and considered light brown skinned and I have to agree. Why is this an issue? Beyonce is very fair skinned. I’m pretty sure you would know that if you saw her in person with no makeup. I wish that African Americans would stop making up issues everytime a company features one of us. It gives these companies an excuse to not want to work with us.

Tammy on

Whenever you lighten your hair your skin tone is going to reflect that color.Beyonce is already light brown so whenever she lightens her hair she is going to look a shade lighter. Anything for a story.

Bri on

These comments are so off. Yes, her hair is lighter in the Loreal ad. But the contrast from lighter hair tends to make your skin look darker NOT lighter. When your hair is darker it can wash your skin out and make you look lighter. So, the idea that she looks lighter in the ad because of her hair color is skinny.

And for the person who asked why this isn’t an issue when Paris Hilton uses tanner… Do you have a couple hours to hear the historical issues with black women, skin color and this country’s standard of beauty?

Tab on

Liars!!!! L’Oreal should be ashamed of themselves. As a Black woman, it’s clear that L’Oreal isn’t marketing to me. I will never buy anything from that company again. That ad is clearly an insult to the Black (and White) communities.

Liz on

Well im not to concerned about the skin color but i do feel that if you’re going to be doing a hair color ad you should use your own hair and not a weave. Beyonce’s hair (real hair) is not that long. Just a thought…..

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