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L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Cutie on

I definetly think something was done with her photo. I think she’s still beautiful, but to me it’s just not the same Beyonce. She looks better with a little bronze glow to her.
I just hope people don’t start bleaching their skin (like a lot were doing their hair) to look like her. ::The white skin/blonde hair look does not work for all women::

Yolanda on

Whether it has been consciously manually lightened or the lighting has washed her out, it is what the audience percieves that matters in advertising. Beyonce DOES look as if her skin has been lightened, NOT a healthy or positive message to be sending out to society. It is irresponsible. Not that this will make a blind bit of difference to those rolling in the cash from this lucrative deal.

The Unbearable Lightening of Beyonce | RelationShaping on

[...] been caught trying to lighten her skin.  Remember her L’Oreal advertising campaign in the Summer of 2008 when she allowed her Race to be changed? Cosmetics company L’Oreal denied that it [...]

The Unbearable Lightening of Beyonce « Boles Blogs on

[...] been caught trying to lighten her skin.  Remember her L’Oreal advertising campaign in the Summer of 2008 when she allowed her Race to be [...]

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[…] and Eastern European heritage than with people of African heritage? Beauty companies have been accused of lightening Beyoncé’s skin in the […]

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