L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 196 comments

Lizzy on

I do not believe that Loreal actually lightened Beyonce’s skin color. I experience the same thing when I lighten my hair color, everyone tells me that I look lighter and I am fairly close to Beyonce’s skin complexion. When I colored my hair black everyone stated that my skin appeared darker. I know in this day of age everyone would look to see what negativity they could bring to her beautiful ad but there are bigger things to worry about then Beyonce’s skin color. She is a beautiful woman either way you look at it.

young one on

Not to be gross, but did anyone notice that her skin on her left breast above her dress is the same color as the right picture– almost like a swimsuit line? Maybe it is a tan.

Lauren on

Why does anyone care? All of these women are altered in some way. If it isnt their bodies or hair it is something else.
Beyonce is beautiful and I do not see why this is an issue.

melissa on

WTF, why is everything always turned into something about racism? Who gives a damn, she’s getting paid so everyone can stfu about it. Yes they really want Beyonce to be white, that’s why in every OTHER ad she’s done she’s far from white. Yeah…anyyyyyy—wayyyyyy I’m sure there’s more important news elsewhere.

kbn on

maybe they used a foundation/powder lighter than her skin tone…

Anonanonna on

It is obvious that B’s skin color was lightened using lighting, makeup or photoshop. Any arguement is a lie. Maybe it was done to highlight the hair color which is being marketed. That’s fine but tell the truth. Light hair color has NEVER made me appear lighter and I am black. Sorry, that does not work on darker skinned people and I have never ever heard any black person claim that. I too am lighter during the winter months since I live in the midwest, but we don’t get that much lighter and homegirl is not enduring any winters last time I checked. And to suggest skin color is a non-issue in a climate where Vogue is dedicating issues to all black models due to the lack of work is ludicrous.

Biba on

Beyonce was never a dark skinned woman since she first came out with Destiny’s Child. It could be lights make up etc….She is still a beautiful woman. I love TMZ but sometimes they can go a little too far…lol

SOG on

Considering she is wearing a Lace wig and that is not her hair in the ad, I don’t think it makes a difference. People are looking at the color of the wig.

Karen on

What’s the big deal. You look at the picture and she still quite obviously looks like a black woman. TMZ needs to find a little more salacious things to gossip about.

LiLa on

I think Young One has a good point…I didn’t even pay attention to that.

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