L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 195 comments

Mikey on

My best friend worked on this ad in New York. They did not alter the photo at all. The original photo was exactly the same. It is all lighting and makeup during the shoot.

Ohioan on

Get real, ladies, her skin looks lighter in the right than it does on the left, regardless of her hair color. It may be the lighting, it may not. I actually prefer her lovely look on the left to the ad anyway. I wouldn’t put it past L’Oreal to lighten her face in the ad.

jaimem on

I don’t think this was anything intentional. I’m a graphic artist, so I use Photoshop on a daily basis. I think they just brightened the whole photograph, not realizing that people would instantly get offended and assume they were trying to make her look white. And she is very light-skinned to start with. People get offended for no reason too easily. I think their intension was to make the hair color look brighter.

R on

Beyonce being the face of L’Oreal hair color makes no sense……..we all know Beyonce has been wearing weaves for years and probably has never used this hair color….she spokesperson for the makeup is much more believable than for the hair colour…..Which black woman uses L’Oreal hair colour…..

Christina on

Airbrushing, yes. But hey, under that many lights and flashbulbs I’m sure anyone would look lighter.

pls on

WHO CARES, I’M BLACK, AND I DON’T……..

Derek Thomas on

As a stylist to models actors for headshots, fashion shoots, etc this is a beautiful image. Some things to take note of are that her brows have been lightened to match the hair color and they have overall, brightened the image. They didn’t alter her nose, her head is slightly more turned. It would look silly if she had black eyebrows, and dark skin and red hair. At the end of the day, Loreal is selling hair color in a particular shade and made her look her best. She is still representing the aAfrican American community. Is it really that offensive, or are we looking for something to complain about.

DAWNNIE on

ITS REALLY SAD THAT BEYONCE EVEN LET THOSE PEOPLE DISPLAY THAT ADD. OKAY I UNDERSTAND THAT YOUR HAIR COLOR CAN MAKE YOU LIGHTER OR DARKER…BUT OBVIOUSLY THE TONE OF HER SKIN WAS EXTREMELY LIGHTEN AND NOT BY THE HAIR COLOR OR THE LIGTHING OF THE ENVIRONMENT.ITS REALLY PTITFUL HOW WHITE AMERICANS ALWAYS TRY TO PORTRAY BEYONCE AS ONE OF THEIR OWN. THIS IS NOT THE FIRST TIME SOMETHING LIKE THIS HAPPENED.

Lorraine on

You can look at the picture, one shows her with a dark top, which makes her look dark, and the other picture shows her in something light, which makes her look lighter.I don’t think it has anything to do with the makeup, look at the lighting.

Stefani on

She is tan(probably fake n’ bake or lots of bronzer) in the first pic. The ad is actually more consistant with other picture of her that I found on the net. Plus I compared the postings of TMZ and People. TMZ Lighting it themselves(look at the lettering for LOREAL)

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