Archive: July 31st, 2008

Julian Broad; courtesy Saks Fifth Avenue

Following in the foot steps of past stars like Hilary Swank, Charlize Theron, Renee Zellweger and Glenn Close, Gwyneth Paltrow has been named the Entertainment Industry Foundation’s (EIF) ambassador for Saks Fifth Avenue’s 2008 KEY TO THE CURE campaign, a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund. The limited edition T-Shirt modeled by Gwyneth was created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back. Gwyneth will appear in all KEY TO THE CURE ads and a public service announcement wearing the T-shirt. Karl’s limited edition work will hit Saks Fifth Avenue stores and their website on October 1 and retail for $40 with over $35 to exclusively benefit KEY TO THE CURE. In the ten years since Key to the Cure’s inception, Saks and its partners have raised more than $28 million. Tell us: What do you think of the new KEY TO THE CURE T-shirt? Would you buy one?

Mark Seliger for Macy’s

Macy’s has been a household name for their great fashion for years, and as part of their 150th birthday celebration, they’re letting some their biggest stars shine in a series of commemorative photos shot by famed celebrity photographer Mark Seliger. Each of five stars will represent one facet of Macy’s, with Christina Aguilera embodying the famous Flower Shows, Tommy Hilfiger taking on the Fourth of July, Martha Stewart personifying the holiday season, Donald Trump heralding the Thanksgiving Day Parade, and Calvin Klein representing the Macy’s fashion portfolio. And Seliger, who’s been one of the industry’s most successful rock photographers for over 20 years, couldn’t be happier for the opportunity to create the larger-than-life images that will roll out this fall in Macy’s stores across the country. “It’s been a privilege to collaborate with Macy’s for its 150th anniversary,” he says. “And to work with such great talent, like Calvin Klein and Tommy Hilfiger, who are icons in the fashion world, Christina Aguilera, who is one of the most important voices in popular music, and Martha Stewart and Donald Trump, who are just about as much of American icons as you can get — next to Macy’s of course.”

Courtesy In Style

For the fall issue of In Style Makeover magazine, cover girl Brooke Shields dishes about her secrets to staying stylish — and we have an exclusive first look. While foot surgery may have forced the cover girl to wear less-than-fashionable clogs for the interview, style is always on her mind — due in no small part to her role on the trendy TV hit Lipstick Jungle. But Shields describes her off-screen look as a little more conservative. “The looks that I tear out of magazines are more sophisticated than trendy,” she says. And, pointing to her Birkin bag, explains, “If it’s classic, I’ll buy it.” After years of being in the fashion industry, the former model has discovered the key to always looking her best: staying true to her style icons. “On the red carpet if I channel Jackie O or Princess Grace, I’m never sorry,” she says. And when it comes to beauty, she’s found that less is more — at least when it comes to her hair. “I get my hair blown out, and make it last for five day. And if I’m going on the third or fourth day and feeling a little stinky, I use some dry shampoo at the roots. I’ve noticed that the dirtier my hair is, the better it looks,” she reveals. Check out Brooke’s fashion evolution and learn all her style secrets when the issue hits newsstands this Friday.

Courtesy Lancome

Since whipers of a revolutionary new mascara from Lancome started a few months ago, the beauty world’s been anxiously awaiting the launch of Oscellation, a vibrating mascara. So far only a few industry insiders and Lancome celebrity spokesmodels Anne Hathaway and Kate Winslet have been gifted with the top-secret stuff. And while most of the world will have to wait to test it out when it launches this fall, at a lunch yesterday with the mascara’s creator, Jean-Louis Gueret, Lancome revealed to PEOPLE that for one day only — today! — they’ll be releasing a limited supply for purchase before the official wide release in the fall. And we can tell you, it’s totally different from anything you’ve ever tried. The softly vibrating brush enables the formula to cloak your lashes, base to tips, in 360 degrees of the lush formula. Just push the button and slowly comb the humming brush in straight, smooth strokes through your lashes, building up with repeated sweeps. Click here now to join the ranks of the lucky few to try it out — today only.