Archive: July 30th, 2008

Courtesy MYLA

After causing a stir on the final episode of Gossip Girl last season, Lydia Hearst is back with a project that we’re sure that Chuck Bass would appreciate — a steamy new ad campaign for Myla, the luxury lingerie brand. The model has been named the new face (and scantily clad body) of Myla’s Autumn Winter 2008 campaign. In an eight shot campaign, Lydia brings to life the dark, seductive Hollywood glamour of the ’40s. With the collection’s silk satin, rich jewel colors, dark layered lace and pale vintage frills offset by Lydia’s sculpted blond curls, she plays the part of the screen siren perfectly. Ads are expected to run starting in August and through December. We think Lydia looks amazing in this steamy campaign. Tell us: What do you think of Lydia Hearst’s Myla campaign?

Matt Sayles/AP

We’re always up for hearing style tips, especially when they come from one of Hollywood’s hottest fashionistas. We caught up with Lauren Conrad at the VH1’s Rock Honors party recently, and while the reality star was mum about what’s next on The Hills, she did reveal her top style secrets to PEOPLE — starting with the very dress she wore to the event, an Elizabeth and James frock, created by fellow Hollywood designers Mary-Kate and Ashley Olsen. “Honestly, I just love the fit of all their stuff,” she says. And while L.C.’s known for her always put-together look, when it comes to that famous visage, “less is more with makeup,” she emphasizes. “I almost never wear eye shadow. I think I have some on today because I just came from a shoot.” And her face isn’t the only thing she likes to show off to its full advantage. “We’ve been spending all our time like by the pool,” she says — and always in a bikini. The development of her personal style extends beyond her closet to her fragrance wardrobe as well, moving past her seventh-grade obsession Ralph by Ralph to wearing “Like five different kinds. I usually wear Clive every day. Or Marc Jacobs. Or Dior.” Tell us: What are your own personal style secrets?