Diddy's New Underwear Model: Nelly!

07/29/2008 at 02:27 PM ET

Courtesy Sean John

Grammy-winner and actor Nelly is set to stir things up with a series of revealing new ads for Sean John underwear. Label owner and fellow hip hop star Diddy, debriefs fans about why he chose the rapper to model as the brand’s first-ever skivvy spokesmodel, explaining that Nelly “has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to.” And, he continues, “Let’s be honest, all of the ladies out there are going to be thanking us for his campaign.” Well, are you? Tell us: What do you think of Diddy’s choice of Nelly as the face — and body — of his new campaign?

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 61 comments

EChizzle on

Thanks Diddy.

Kathleen on

This is a Why Ask Why story… who wouldn’t want to see Nelly model Diddy’s skivvy’s… even if you didn’t have a man to buy them for… looking at him… with them on – would make you buy them just for the heck of it!
Good choice Sean!

K2 on


kdub on

DAYum nelly! you look great!!

Miss Misty on

Boy!!!! Um,Nelly looks rather good!!!

Meg on


Faith on

Hmmmmm, looks great!

LaPriss on

Nelly looks umm umm good! Thank U Diddy for not haten and realizing talent and don’t forget Swagger…

Eboni on


Luna on

WOW. Model More.. UMMM

ebony on

THANK YOU DIDDY!!!!!!!!!!!!!!!!!!!!!!!!!!

Hollyjack on

Eye candy is much appreciated!!!

Amber on

Not bad, not bad at all.

Rocky on

Lawd!!!!! Go Diddy for this one. Nelly you are killing us out here in the real world. Ashanti girl, you are a lucky one….:=)

Cranberry on

Thank you Diddy! I will always remember you for this!

mzjay on

Oh my god thanks soooooooooooooo much

Jennifer on

I have always loved Nelly and I am very glad to see him add modeling to his resume. I would buy them for my man….and dream of Nellie

mandi on

absolutely devine

Daccori on

GOT NELLY?? He looks oh so yummy. Good choice Diddy!!!

Yo! on


JJ on

MMMMMM yummy He is a gawgeous man :)~

Joanna on

WOW!! He looks very tasty.

1958 COUGAR on

L-O-R-D J- E-E-E-S-U-S thumbs up for Diddy!

Faataja on

Damm!you made my day!Nelly you look like a good chocolate candy bar.Thanks for the add Diddy

Emily on


Barbados Gal on

Excellent choice

lydia on

ohh, suki suki

belinda on

A very very Good choice Diddy!!!

may on

my goodness he looks hot in that ad!! ooooooooooooohhhhhhhhhh! he is looking too sexy, don’t hate!

Alyssa on

DAAAAAYUM! Boy looking GOOD!! I wanna eat him all UP!! Ni66a lookin’ TASTY!

Lorraine on

Finger licking good!!

Markia on

Daymnnnnnnn :]




I never paid that much attention to Nelly (before now) I didn’t know he looked sooo good.lol. Good job Diddy.

vonnie7708 on

Yeah he made a horrible choice choosing Nelly.

Kidding of course. Nelly looks amazing.

Stac on

B – E – A – U – T – I – F – U – L

Jenni on

Nelly looks amazing. Diddy – good choice!

gerri on

What can I say! – nothing but a “great” choice!

NC on

I am definitely not mad about usind Nelly…. He’s all that and then some… Great Body for Modeling…. Love the ad!

PH on

Diddy could not have gotten a better person to be his next model! He is the most gorgeous man alive! Such a smart move!

Petra on

I love it. Nelly looks great, handsome, hmmm… WOW :D Good choice, Diddy :) great job

Danielle on

Nelly’s old news now.

Miss E on

Excellent choice!!!

Amparo on

Who knew Nelly had that body hidden underneath all of that baggy clothes!! Nelly looks gorgeous in this picture!

alisha on

OOOOOOOOOOOOhhhhhhhhhhhhhhhhhh i could just eat him up !!!!!!!!!!!!! YUMMY

Keisha on

Damn…Damn…Damn…Love it!!

Liwanda on

I hate to admit it but Diddy’s right. Nelly looks great and Ashanti is one lucky lady!

firewmn on

Dang… Now that’s what I’m talk’n bout..!

Hey Nelly will you be my Boo..??

ANG on


Elisa on

Nelly-I didn’t know you had it in you!!!

Sharron Wilson on

I want to lick him. Mmmm…..:)



C Mckines on

Hallelujuah!!!! thats what I call fine.

mISs kRiss on

of course we want to see nelly in underwear but hopefully theres one without the pants over!!

KP on

Can we just stop and have a word of prayer?

Thank You Lord for NELLY!!!!!

Stephanie on

OOH I’d Love to save my self for him. I’d make love to the king of hip-hop nelly. mmm-mmm-mmmmmm!!!!!!!!!!!!!!

Nelly es la nueva imagen de la línea de ropa interior de P.Diddy - Hiper Moda on

[…] | people Más noticias sobre: Diseñadores, Hombres, Publicidad, Vestimenta Tags: anuncios […]

Style Of Design » Ropa interior de P.Diddy on

[…] Vía: people […]

jdpkue3 on

hot…….. nelly u got dat good good!!!

Jenn on

Thank yooh Diddy. that mann is to gud looking not to be an underwear model! ;]]

katie on

thankyou p.diddy!!
Nelly is the sexiest man alive mmmmmm, multiple orgasms!!

From Our Partners

From Our Partners


Get every new post delivered to your Inbox.

Join 2,396 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters