Tom Ford's Surprising Fragrance Model: Erykah Badu!

07/22/2008 at 03:27 PM ET

courtesy Tom Ford

If you’re anything like us, thoughts of patchouli more likely conure up images of the Grateful Dead than red carpet elegance. But for his latest fragrance, White Patchouli, designer-extraordinaire Tom Ford wants to challenge all your preconceived notions about one of fragrance’s most maligned notes. And not stopping at challenging just our noses, Ford puts his iconic spin on one of music’s most eccentric singers — Grammy winner Erykah Badu, who is insanely glamorous in the black and white ads. As fans of Tom Ford’s past fragrances, we can’t wait to try out his next scent when it launches in September. Tell us: What do you think of the design house’s choice of Erykah as the face of their fragrance? Will you consider wearing a patchouli-based scent?

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Showing 19 comments

Tina on

This is one of the most beautiful and sexy fragrance ads, I’ve seen. You go girl!

Katherine on

The Tom Ford White Patchouli fragrance Ads featuring Eryka Badu are absolutely beautiful. Eryka is gorgeous both inside and out. Tom Ford is brilliant in his discerning appreciation of beauty.

Tiana on

Love, Love Erykah and love patchouli Love to see my sista, a sista as the face of this fragrance! How about Sandalwood ?

Al-Asia Essence Earth on

I love Patchouli AND Erykah Badu!! I love the designer’s choice for spokesperson. It is a DIVINELY INSPIRED combination of SCENT and Model’s CHARACTER/LIFESTYLE.

Erykah Badu Models for Givenchy | Gossip 4 Celeb on

[…] isn’t Badu’s first time in front of the camera; she also starred in Tom Ford’s fragrance ads. And with her striking features and natural poise in front of a camera, it’s not hard to see why […]

Welcome the new face of Givenchy - on

[…] isn’t Badu’s first time in front of the camera; she also starred in Tom Ford’s fragrance ads. And with her striking features and natural poise in front of a camera, it’s not hard to see why […]

Erykah Badu Models for Givenchy | My Website on

[…] isn’t Badu’s first time in front of the camera; she also starred in Tom Ford’s fragrance ads. And with her striking features and natural poise in front of a camera, it’s not hard to see […]

Erykah Badu Models for Givenchy | Alveson Auto on

[…] isn’t Badu’s first time in front of the camera; she also starred in Tom Ford’s fragrance ads. And with her striking features and natural poise in front of a camera, it’s not hard to see why […]

Erykah Badu Models for Givenchy | Robinson's RetailRobinson's Retail on

[…] isn’t Badu’s first time in front of the camera; she also starred in Tom Ford’s fragrance ads. And with her striking features and natural poise in front of a camera, it’s not hard to see why […]

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