July 17, 2008 | 6:00 am

Kitson Drops Lauren Conrad’s Clothing Line

Clark Samuels/startraks

Lauren Conrad may be expanding her eponymous design line — recently previewing Holiday, Fall/Winter and Resort collections as well as discussing a possible shoe line — but not everyone is buying it. Kitson owner Fraser Ross has dropped Conrad’s line from his well-known Robertston Boulevard boutique, citing flagging sales coupled with a lack of support on Conrad’s side. Ross tells PEOPLE, “Celebrity clothing lines are a tough sell as it is, and you have to promote your line just as you would an album or a TV show.” And as Ross points out, it’s not that Kitson is inaccesible for Conrad. “Lauren has been on Robertson three times since her clothing line launched but she couldn’t pop by to say hello to the sales staff that sell her line to her fans.” Ross’s advice to Conrad on how to succeed in fashion reasonates to all of her fellow celeb designers. He explains, “You have got to make your clients and customers happy because you are competing against a lot of talented designers in the industry.” Tell us: Have you bought L.C.’s clothing line?

Permalink | Comments (87) | Category: Celebrity Designer, Fashion, Lauren Conrad

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Jennifer Thomas July 17th, 2008

Someone wrote that her clothes are too expensive. That is a stupid thing to write. She is not trying to sell her clothes at Wal-Mart or Target. She is trying to be a top designer.

Chelsea July 17th, 2008

Of course not. Its plain and too expensive. We all don’t live in the bubble that Lauren lives in. And in addition to that, I don’t watch the Hills or Laguna Beach…I watch Baldwin Hills. Its much better.

Payton July 17th, 2008

Lauren Conrad may be a “fake” celebrity but she is a doesn’t act like one. She acts like a normal 20 year old would, she parties and meets boys but who cares, i bet you all did that when you were her age, but the only difference is she is in the public eye. And of course her line is expensive, its was in KITSON!!!!!! What do you think, it’s in steve and barry’s? Most of you seriously need to get a clue.

Emily July 17th, 2008

I think Kitson is a little too picky about what clothing lines they put out and what clothing lines they drop.

Sassy July 17th, 2008

HELL no. I work in fashion in NYC and i’ve been doing this for 10 years now and I can tell you , those ugly tops / dresses she designs COST about $6 to make, and she retails that sh*t at $300 ?!?! talk about money-hungry. And I have never watched the Hills, I am not interested in a bunch of fake people who are actually very insecure and have to put on an act to like themselves . Pathetic. Get a REAL life, Lauren Conrad. EVERYONE i know and even some i barely know , can’t stand to see her face on any magazines.

Kai July 17th, 2008

I applaud Fraser Ross for keeping these “celebrities” in their place. It’s not enough to just put your name on a dress and expect it to sell itsself. He has proven that if you’re not willing to do the work and pay the proper respects to both the people who BUY and the people who SELL your stuff, then he will drop your ass, no questions asked. I think it’s great that he’s not as completely fazed by celebrity status as many other people in his position are.

quack July 17th, 2008

Who’s Lauren Conrad and why would i buy her clothes?

Diana July 17th, 2008

Who the heck is Lauren Conrad!?!?! What films has she been in? And no, I haven’t bought any of her things, since I’ve never heard of her, nor ever seen her line anywhere.

Christy July 17th, 2008

I checked out her line, because I admire her style. I like the clothing, but think it is way overpriced.

observation July 17th, 2008

Boring and over-priced…can get a lot nicer for a lot less elsewhere.

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