Sneak Peek: Justin Timberlake's William Rast Ads

07/15/2008 at 01:13 PM ET

courtesy William Rast

While many Hollywood designers, like Jessica Simpson and Lauren Conrad, are quick to attach their images to their design endeavors, Justin Timberlake has kept his name — and face — on the DL at William Rast, the premium denim collection he started in 2005. But that’s about to change this fall as Timberlake steps in front of the camera for the company’s latest ad campaign that includes a series of steamy web shorts entitled My Name is William Rast. The serialized shorts — which Timberlake co-wrote, co-directed and composed the score for — feature Justin as rebel Rast on the lam with his love interest, played by model Erin Wasson. While they won’t launch until later this month on the William Rast website, we’ve snagged you a sneak peek at the campaign’s sexy print ads. Tell us: What do you think of Justin stepping in front of the cameras?

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Showing 24 comments

DKennedy on

I think it is great! It will definitely increase his business to know that he is associated with the brand.

dsquare on

Bring it on Justin!!!! Can’t wait to see the ads.

Mary on

That boy could sell ketchup to a women in a white coat. So good looking!

Kristy on

I think he looks HOT! However it sucks that all the good designers don’t make lines to fit plus sized woman and men too! I mean I am in Canada, but I know that in the US size 14 is the norm. MAKE BIGGER SIZES!!! Plus size woman should not have to shop at 1 or 2 stores only. It’s not fair, and it’s not always our fault we are bigger!

Socialite Dreams on

i think that he looks hot and it will only help the line sell well

Amanda on

It’s wonderful to see that all you need nowadays to produce a fashion line is a famous face, not any sort of training in the fashion industry. He is a talented musical performer but I would no more let JT cut my hair or perform dental work. Surely the only thing selling here is his name, not really the trendy (and probably overpriced) clothes.

Jamie on

Kristy I totally agree with you! Plus sized women don’t have as many options…in my opinion, once you get to a certain size all of the clothes look like “grandma” clothes with stupid pictures on the fronts of the shirts! UGH!!! I do think though that having JT in the ads will totally spark more interest! He’s so hot!

jojo on

i think its ok, but he shouldn’t stop his singing career…but, since HE will b in the ads, it will prbly make it sell well-thts only good business…

Belinda on

Hot…very hot!!1

Macy on


Quit your whining……maybe you should take charge for all of the women that are plus size and create a fashion line for you all. I am a believer that if you are unhappy with something, don’t complain DO SOMETHING ABOUT IT. Complaining will get you nowhere

Courtney on

That was harsh, you obviously are not plus sized Macy. Justin is business savy enough to know that if he appealed to the plus size market as well, he would tremendously expand his product. So while the “whining” might not be your cup of tea, voicing an opinion is the American way.

He should consider others as well – last time I checked skinny jeans didn’t have to be exclusively for the skinny girl.

smith on

he tries to hard

Rudy on

I hope some of you guys realize that Justin is mainly the figurehead – although he might oversee the creative production, he is just more likely to be putting it in the (more capable?) hands of his designers.

I agree 100% with the plus size bit. In this day, its no longer taboo to have plus size clothing lines that are (gasp) adorable. Justin and other designers should realize that if they get on that bandwagon, their sales would skyrocket.

Angelique on

Totally cool….keep it UP Justin!

stacey on

He’s hot Jessica biel is not

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[…] as the new face for William Rast, the premium denim collection he started in 2005. According to People, the ad campaign will include a series of steamy web shorts entitled “My Name is William […]

Lisa on

he’s justin timberlake!!
boy can do any thing he wnats lmao
lovee the ads and the movie
idea s realy cool!! he looks smoking
hott!! as alwayss

Justin Timberlake is Nuts About Necklaces | Not Just Purses on

[…] as the new face for William Rast, the premium denim collection he started in 2005. According to People, the ad campaign will include a series of steamy web shorts that Justin co-wrote, co-directed and […]

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[…] Off the Rack and WWD]  Email this | Permalink | Comment […]

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[…] Ayala’s successful denim line. Timberlake has already become the face of the line with their latest ads. With celebs like Jessica Simpson and Jessica Biel already loving their William Rast jeans, this is […]

Diggo on

Thanks a lot, dude :)

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