Sneak Peek: Justin Timberlake's William Rast Ads

07/15/2008 at 01:13 PM ET

courtesy William Rast

While many Hollywood designers, like Jessica Simpson and Lauren Conrad, are quick to attach their images to their design endeavors, Justin Timberlake has kept his name — and face — on the DL at William Rast, the premium denim collection he started in 2005. But that’s about to change this fall as Timberlake steps in front of the camera for the company’s latest ad campaign that includes a series of steamy web shorts entitled My Name is William Rast. The serialized shorts — which Timberlake co-wrote, co-directed and composed the score for — feature Justin as rebel Rast on the lam with his love interest, played by model Erin Wasson. While they won’t launch until later this month on the William Rast website, we’ve snagged you a sneak peek at the campaign’s sexy print ads. Tell us: What do you think of Justin stepping in front of the cameras?

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SASSYBELLA.com » Blog Archive » His name is William Rast: Justin Timberlake model for his denim line on

[...] Off the Rack and WWD]  Email this | Permalink | Comment [...]

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Celebrity Opps » Blog Archive » Justin Timberlake to Rock N.Y.C. Fashion Week on

[...] Ayala’s successful denim line. Timberlake has already become the face of the line with their latest ads. With celebs like Jessica Simpson and Jessica Biel already loving their William Rast jeans, this is [...]

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Thanks a lot, dude :)

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