Sneak Peek: Justin Timberlake's William Rast Ads

07/15/2008 at 01:13 PM ET

courtesy William Rast

While many Hollywood designers, like Jessica Simpson and Lauren Conrad, are quick to attach their images to their design endeavors, Justin Timberlake has kept his name — and face — on the DL at William Rast, the premium denim collection he started in 2005. But that’s about to change this fall as Timberlake steps in front of the camera for the company’s latest ad campaign that includes a series of steamy web shorts entitled My Name is William Rast. The serialized shorts — which Timberlake co-wrote, co-directed and composed the score for — feature Justin as rebel Rast on the lam with his love interest, played by model Erin Wasson. While they won’t launch until later this month on the William Rast website, we’ve snagged you a sneak peek at the campaign’s sexy print ads. Tell us: What do you think of Justin stepping in front of the cameras?

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Showing 24 comments

Courtney on

That was harsh, you obviously are not plus sized Macy. Justin is business savy enough to know that if he appealed to the plus size market as well, he would tremendously expand his product. So while the “whining” might not be your cup of tea, voicing an opinion is the American way.

He should consider others as well – last time I checked skinny jeans didn’t have to be exclusively for the skinny girl.

smith on

he tries to hard

Rudy on

I hope some of you guys realize that Justin is mainly the figurehead – although he might oversee the creative production, he is just more likely to be putting it in the (more capable?) hands of his designers.

I agree 100% with the plus size bit. In this day, its no longer taboo to have plus size clothing lines that are (gasp) adorable. Justin and other designers should realize that if they get on that bandwagon, their sales would skyrocket.

Angelique on

Totally cool….keep it UP Justin!

stacey on

He’s hot Jessica biel is not

Justin Timberlake is Nuts About Necklaces | Justin Timberlake : Just Jared on

[...] as the new face for William Rast, the premium denim collection he started in 2005. According to People, the ad campaign will include a series of steamy web shorts entitled “My Name is William [...]

Lisa on

he’s justin timberlake!!
boy can do any thing he wnats lmao
lovee the ads and the movie
idea s realy cool!! he looks smoking
hott!! as alwayss

Justin Timberlake is Nuts About Necklaces | Not Just Purses on

[...] as the new face for William Rast, the premium denim collection he started in 2005. According to People, the ad campaign will include a series of steamy web shorts that Justin co-wrote, co-directed and [...]

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