Rihanna Gets Charitable with Gucci

07/14/2008 at 01:46 PM ET

Evan Agostini/AP

At just 20 years old, Rihanna is one of the world’s most successful young singers, and yet again she’s using her fame to help those less fortunate. Gucci has just announced that the “Umbrella” chanteuse will be the face of an ad campaign that showcases their collaboration with children’s charity UNICEF. The ads, entitled Tattoo Heart, will feature the singer wearing limited-edition Gucci tattoo-heart-motif products, with 25% of sales being donated to the charity, WWD reports. It’s not the first time the singer has worked with UNICEF and Gucci. In February she performed at the design house’s star-studded Madonna-hosted fundraiser Raising Malawi, whose goals fit well with those of her own charity, The Believe Foundation, which she founded in 2006 to bring food and medicine to children in need.

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Showing 8 comments

Socialite Dreams on

gorgeous AND has a good heart…what a great classy act she is! i love rih-rih

http://socialitedreams.wordpress.com

Yumi on

She is so beautiful! I agree with Socialite Dreams…TOTAL CLASS NOT TRASH!

Kim on

i third the cheers for Rihanna. she is lovely, and it’s great that she puts forth so much effort to help others. if only more young celebs were like her.

Carli on

Im glad that she is doin charity work but i really hate her hair short it looked a lot better long

ddrri on

i think the new cut makes her more feminen and more lady like. but when she keeps cutting it shorter shorter it dosnt look good. but i love rihanna. i love all her songs . how ld is she 19 ? and shes making such good songs

jojo on

she looks wonderful, its nice 2 c stars dressing nice instead of trampy…not saying SHE ever dressed trampy, but there r some stars w/ NO taste at ALL-but cleary shes not one of them!

Grogan on

LOVE her style. Remember that ultra-cool electric lime frock? AWESOME!!

Rihanna: Excited to See ‘Voluptuous’ Figures in Fashion | Poppin' Tails – Suckin' Heads – Gettin' It In…For Goodness Sake! on

[...] choices. In the July issue of Elle, the pop star, who in 2008 worked with Gucci on a series of ads to benefit UNICEF, says that as a woman of color, she was a groundbreaking choice for the campaign. [...]

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