Archive: July, 2008

Julian Broad; courtesy Saks Fifth Avenue

Following in the foot steps of past stars like Hilary Swank, Charlize Theron, Renee Zellweger and Glenn Close, Gwyneth Paltrow has been named the Entertainment Industry Foundation’s (EIF) ambassador for Saks Fifth Avenue’s 2008 KEY TO THE CURE campaign, a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund. The limited edition T-Shirt modeled by Gwyneth was created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back. Gwyneth will appear in all KEY TO THE CURE ads and a public service announcement wearing the T-shirt. Karl’s limited edition work will hit Saks Fifth Avenue stores and their website on October 1 and retail for $40 with over $35 to exclusively benefit KEY TO THE CURE. In the ten years since Key to the Cure’s inception, Saks and its partners have raised more than $28 million. Tell us: What do you think of the new KEY TO THE CURE T-shirt? Would you buy one?

Mark Seliger for Macy’s

Macy’s has been a household name for their great fashion for years, and as part of their 150th birthday celebration, they’re letting some their biggest stars shine in a series of commemorative photos shot by famed celebrity photographer Mark Seliger. Each of five stars will represent one facet of Macy’s, with Christina Aguilera embodying the famous Flower Shows, Tommy Hilfiger taking on the Fourth of July, Martha Stewart personifying the holiday season, Donald Trump heralding the Thanksgiving Day Parade, and Calvin Klein representing the Macy’s fashion portfolio. And Seliger, who’s been one of the industry’s most successful rock photographers for over 20 years, couldn’t be happier for the opportunity to create the larger-than-life images that will roll out this fall in Macy’s stores across the country. “It’s been a privilege to collaborate with Macy’s for its 150th anniversary,” he says. “And to work with such great talent, like Calvin Klein and Tommy Hilfiger, who are icons in the fashion world, Christina Aguilera, who is one of the most important voices in popular music, and Martha Stewart and Donald Trump, who are just about as much of American icons as you can get — next to Macy’s of course.”

Courtesy In Style

For the fall issue of In Style Makeover magazine, cover girl Brooke Shields dishes about her secrets to staying stylish — and we have an exclusive first look. While foot surgery may have forced the cover girl to wear less-than-fashionable clogs for the interview, style is always on her mind — due in no small part to her role on the trendy TV hit Lipstick Jungle. But Shields describes her off-screen look as a little more conservative. “The looks that I tear out of magazines are more sophisticated than trendy,” she says. And, pointing to her Birkin bag, explains, “If it’s classic, I’ll buy it.” After years of being in the fashion industry, the former model has discovered the key to always looking her best: staying true to her style icons. “On the red carpet if I channel Jackie O or Princess Grace, I’m never sorry,” she says. And when it comes to beauty, she’s found that less is more — at least when it comes to her hair. “I get my hair blown out, and make it last for five day. And if I’m going on the third or fourth day and feeling a little stinky, I use some dry shampoo at the roots. I’ve noticed that the dirtier my hair is, the better it looks,” she reveals. Check out Brooke’s fashion evolution and learn all her style secrets when the issue hits newsstands this Friday.

Courtesy Lancome

Since whipers of a revolutionary new mascara from Lancome started a few months ago, the beauty world’s been anxiously awaiting the launch of Oscellation, a vibrating mascara. So far only a few industry insiders and Lancome celebrity spokesmodels Anne Hathaway and Kate Winslet have been gifted with the top-secret stuff. And while most of the world will have to wait to test it out when it launches this fall, at a lunch yesterday with the mascara’s creator, Jean-Louis Gueret, Lancome revealed to PEOPLE that for one day only — today! — they’ll be releasing a limited supply for purchase before the official wide release in the fall. And we can tell you, it’s totally different from anything you’ve ever tried. The softly vibrating brush enables the formula to cloak your lashes, base to tips, in 360 degrees of the lush formula. Just push the button and slowly comb the humming brush in straight, smooth strokes through your lashes, building up with repeated sweeps. Click here now to join the ranks of the lucky few to try it out — today only.

Courtesy MYLA

After causing a stir on the final episode of Gossip Girl last season, Lydia Hearst is back with a project that we’re sure that Chuck Bass would appreciate — a steamy new ad campaign for Myla, the luxury lingerie brand. The model has been named the new face (and scantily clad body) of Myla’s Autumn Winter 2008 campaign. In an eight shot campaign, Lydia brings to life the dark, seductive Hollywood glamour of the ’40s. With the collection’s silk satin, rich jewel colors, dark layered lace and pale vintage frills offset by Lydia’s sculpted blond curls, she plays the part of the screen siren perfectly. Ads are expected to run starting in August and through December. We think Lydia looks amazing in this steamy campaign. Tell us: What do you think of Lydia Hearst’s Myla campaign?

Matt Sayles/AP

We’re always up for hearing style tips, especially when they come from one of Hollywood’s hottest fashionistas. We caught up with Lauren Conrad at the VH1’s Rock Honors party recently, and while the reality star was mum about what’s next on The Hills, she did reveal her top style secrets to PEOPLE — starting with the very dress she wore to the event, an Elizabeth and James frock, created by fellow Hollywood designers Mary-Kate and Ashley Olsen. “Honestly, I just love the fit of all their stuff,” she says. And while L.C.’s known for her always put-together look, when it comes to that famous visage, “less is more with makeup,” she emphasizes. “I almost never wear eye shadow. I think I have some on today because I just came from a shoot.” And her face isn’t the only thing she likes to show off to its full advantage. “We’ve been spending all our time like by the pool,” she says — and always in a bikini. The development of her personal style extends beyond her closet to her fragrance wardrobe as well, moving past her seventh-grade obsession Ralph by Ralph to wearing “Like five different kinds. I usually wear Clive every day. Or Marc Jacobs. Or Dior.” Tell us: What are your own personal style secrets?

Courtesy Sean John

Grammy-winner and actor Nelly is set to stir things up with a series of revealing new ads for Sean John underwear. Label owner and fellow hip hop star Diddy, debriefs fans about why he chose the rapper to model as the brand’s first-ever skivvy spokesmodel, explaining that Nelly “has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to.” And, he continues, “Let’s be honest, all of the ladies out there are going to be thanking us for his campaign.” Well, are you? Tell us: What do you think of Diddy’s choice of Nelly as the face — and body — of his new campaign?