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David Beckham Gets Larger Than Life

06/19/2008 at 09:23 AM ET

courtesy Armani

Introduced to the thrilled throng outside Macy’s Union Square in downtown San Francisco as someone “who looks good in clothes too,” David Beckham unveiled two larger than life ads of himself as the drool-worthy body and face of Emporio Armani Underwear. PEOPLE had the chance to speak with the soccer star after his adoring fans got their autographs. So, does the stylish hunk actually wear his Emporio Armani undies? “I always wear the Armani underwear,” Beckham said. “I’ve worn it in every game since joining the Galaxy.” He loves the Emporio Armani underwear “because it is comfortable. It’s masculine but it has that feminine side.” As for the provocative ads, his mother took a while to adjust, but Beckham assured us that “Victoria loves it.” So do readers!

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Showing 113 comments

Sandy on

OMG!!!!!!!! :)

Ashley on

WOW… Oh my, this man is absolutely gorgeous.. and I believe that he is PLAYGIRL material.. That man is enought to make a NUN have wet dreams… He is GORGEOUS!!!

Escape Artist on

I think I died a little inside. He is quite possibly the most perfect human being I have ever seen, and the tattoos, well he wouldn’t be nearly as hot without them. And Victoria is a nasty emaciated snot-faced $itch.

Eilis C on


rckayla on

Personally I don’t like the muscular look or the tattoos nor David Beckham being half-naked. What has this world come to when a half-naked man is considered advertising??? My husband is much HOTTER and I prefer him over this man — hubby is toned and built in all the right places and no tattoos (thank God!) Victoria can keep her husband. But I do wonder why she always has a sour look on her face with a husband who looks like him?!? Hmmm, maybe he’s not as good in bed as my husband? Something to think about gals and guys who are swooning over David Beckham’s looks.

L C on

Let’s see: his half-naked picture flashed on a multistory building in the middle of San Francisco… :-)… in underwear… :-) for some inflated brand name :-) :-) :-)

Jonathan Bodack on

Congrats to Lo Bosworth on graduating from college at UCLA, before that, she was originally going to UCSB! She was a communcications major at the University of California, Santa Barbara in Santa Barbara, California, and was a member of the Kappa Kappa sorority, and lived in the Three Arches Bay gated-community in southern Laguna Beach, but I guess since switching to UCLA, her college major is Art History, etc.

Bobbi on

OMG! I’m sitting at work starting to drool and passing it on to my co-workers. Who ever thought of this ad campaign – - THANK YOU!!!

nat on

meh… how did victoria allow him to get away with a nasty hair cut like that?? lol.

nat on

meh… how does victoria allow him to get away with a hair cut like that??
i’m sorry… but that is some nasty ass hair. lol.

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