Emma Watson as the New Face of Chanel? "100% Not True"

06/16/2008 at 09:35 AM ET

PA Photos/Landov

The internet is abuzz with reports that Harry Potter star Emma Watson is stepping in to replace Keira Knightley as the face of their Mademoiselle fragrance — to the tune of a 3 million pound contract! Unfortunately for Watson, unless there is a magic trick at foot, this is all simply smoke and mirrors. A rep for Chanel tells PEOPLE that the rumor is “100 percent not true. We can’t figure out where this came from. It’s everywhere!” Tell us: Who would you prefer in Chanel ads? Current face Keira or Emma?

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jamie on

body image?? see some pictures of emma she very skinny as well..so she is just as bad as keria…its just emma wears clothes that covers most of her body where keria shows alot of skin in her outfits. plus emma has the WORST posture ive ever seen its soo hunch back!! her head looks like is a foot away from her shoulders!

Mary on

Emma is far too young to be a spokesperson for Chanel. Emma appeals mostly to teens, and teens are NOT Chanel’s target audience because they do not have the money or access to buy Chanel goods. Therefore the notion that Emma could even be considered the face of Chanel is ridiculous.

Christine on

Keira 100% Choosing Emma would be a downgrade. I was very suprized that this rumor had legs. Just because you wear Chanel doesn’t mean you can advertize it. It wouldn’t suprise me to hear that it’s Emma’s people that started this rumor…

lisa on

Thank God it isn’t true!!This little girl is not Chanel material too average looking,nothing special,too young.Chanel’s consumers are usually adults not children.
Keira is blah but better choose than Emma.

:: Sweet Keira Knightley - Your Source For Everything Keira Knightley | Emma Watson Will NOT Replace Keira for Chanel? on

[...] with People, Emma Watson will not replace Keira for Chanel =] The internet is abuzz with reports that Harry [...]

Anna on

I love them both to death! But modeling is tough work and though Em has a really lovely face, adores Chanel, and would be a fresh face for the brand, Keira has a little more experience. But in a couple years, I am definitely hoping to see Em as the new face of Chanel!

h on

Emma is too young and not established as an actress or a fashion icon-she’s too teeny. Chanel’s customers are usually older, why would they wanna buy perfume off Hermione.

Keira-Central.com ::: Keira Knightley Fansite on

[...] Source  Posted by Sal | | News Archives [...]

Allison on

KEIRA! their is no other choice. i mean i love emma watson and she is pretty, but just a plain jane. keira is so different looking. i love her bone structure. plus keira is more into fashion and the whole world of it.

jenny on

agree emma is just TOO PLAIN if it wasnt for harry potter no one would care about this english girl cus there is NOTHING special about her..i dont even know how she made it to all of those ‘sexy’and ‘beautiful’ lists that have been comming up in the past months..i dont understand the hype about her. im glad she is not going to be a chanel girl it would just danage the brand really badly!!!

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