Avril Lavigne to Launch Her First Fragrance

06/04/2008 at 03:03 PM ET

Jason Kempin/FilmMagic

Britney Spears already has her famous family of fragrances, and Christina Aguilera will launch her first American scent soon — and now it looks like pop’s edgier princess is getting in on the fragrance game too. Avril Lavigne has just confirmed to WWD that she’s inked a deal with Proctor & Gamble Prestige Products to create a perfume line directed at her teen fans. “Creating this fragrance is a fun process and I am looking forward to sharing it with everyone,” she tells the paper. And while there’s no official launch date yet, the fragrance is expected to hit stores sometime during the second half of 2009. Tell us: Will you wear Avril’s scent?

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Angelica on


Bettina on

I’m not surprised she would want to capitalize on her fame and launch a sub-par fragrance. It may be a decent seller among 8 – 13 crowd; however, it’s going to bomb with any other age demo. She has to compete with the likes of the Olsens, Hilary Duff and Miley Cyrus. (Olsens, Duff and Cyrus are popular among tweens, teens and even 20s and the gay population). She doesn’t have her image anymore so I’ll be surprised if her sales break even.

Quite frankly I think she’s an ignorant poser. She’s a wanna be version of Pink. (If you want to be a bad girl be a bad girl, if you want to sing pop and be a punk Pink does the best job).

Katelyn on

Yeah, I’ll wear it. I love Avril Lavigne and i don’t care what anyone else has to say about her.

Karen on

I think Avril is a much better role model that most of her peers, so I would totally wear it.

It’s a great idea and it only makes sense, since Avril Lavigne was the best selling female artist in the world in 2007, according to “World Wide Albums” Source: worldwidealbums*net/2007ye.htm

Cat626 on

Where’s the love y’all? I took my 12 yr. old to her concert this Spring and She is very talented. Songwriter, guitar player, piano player, and really good singer. She’s more than the typical fluff puff. As for her perfume, the answer is in the sniff, not her attitude. Lighen’ up.

Claire on

Well… i wouldn’t. cause she is a liar. she lied on punk’d. she’s not worth it. and i can bet, it’ll suck.

Kelly on

I’ll definately try it! She has incredible talent as a singer and as a song writer and has a definate style all her own. She isn’t going to make some cookie cutter fragrance like every other “star” out there. For everone that bags on her, check out how many of your favorite song by other artists, were written by Avril Lavigne. Then we can talk.

Shopping addict on

She needs to be caught by What Not To Wear, she especially needs a makeover with the makeup! There is nothing about this loser look that makes me want to wear her (haha) fragrance…

who cares? on

If you don’t like her, why bother viewing this article?! LOSERS!

kayla on

if u guys freakin hater then y r u readin this? avril rocks and i will totally buy the fragrance

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