June 4, 2008 | 3:03 pm

Avril Lavigne to Launch Her First Fragrance

Jason Kempin/FilmMagic

Britney Spears already has her famous family of fragrances, and Christina Aguilera will launch her first American scent soon — and now it looks like pop’s edgier princess is getting in on the fragrance game too. Avril Lavigne has just confirmed to WWD that she’s inked a deal with Proctor & Gamble Prestige Products to create a perfume line directed at her teen fans. “Creating this fragrance is a fun process and I am looking forward to sharing it with everyone,” she tells the paper. And while there’s no official launch date yet, the fragrance is expected to hit stores sometime during the second half of 2009. Tell us: Will you wear Avril’s scent?

Permalink | Comments (64) | Category: Beauty, Celebrity Ad Campaigns, Fragrance

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In Case You Didn’t Know » Blog Archive » Avril Lavigne is going to launch her first fragrance June 4th, 2008

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AZ June 4th, 2008

SELL OUT!

maddie June 4th, 2008

Of corse i will! i really enjoy her spunkyness… i cant wait! :]

Kasey June 4th, 2008

if it smells good, ill buy it. who cares who its buy as long as its actualy good?

Misty June 4th, 2008

Yes I probably will. She is a far better role model for girls that Lilo or Brit.

Avril Rocks June 4th, 2008

I would, i love her music. Ya she sounds dumb in interviews. so what?? I would try it

MelROcks June 4th, 2008

Well… it depends on the smell…
but of course, if they try make it seem liek it’s for teens and they make it a cheap smell and stuff, then it’s degrading to teens like myself. I hope it’s not another mary-kate and ashley, that’s so raven fragrance. Teens like the nice kind!! Like Britney Spears perfume.

Anonymous June 4th, 2008

Maybe she can use that perfume to spray some talent onto herself.

Zoey June 4th, 2008

No.. she’s just a big poser

Stephen June 4th, 2008

It takes so much energy to hate someone, idiots.
I love Avril.

If I were a female I wouldn’t wear it, only cause Proctor & Gamble is CRUEL to animals.

[sighh]

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