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Rogan for Target's Star-Studded Launch

05/16/2008 at 02:00 PM ET

Sol Jones/INF

It was the fashion event that eco-conscious stars — and bargain hunters alike — had been waiting for. And at last night’s launch of Target’s latest designer collaboration, the organic Rogan for Target collection, everyone from Rachel Bilson to Felicity Huffman and Joy Bryant made sure they headed to Barneys New York in Beverly Hills to get a sneak peek. And One Tree Hill star Sophia Bush for one couldn’t have been happier. “I came here to check out the line because I really love Rogan as a line. And I love that they are doing a line for Target,” she told PEOPLE. “Sarah Jessica Parker said, ‘Fashion is not a luxury.’ It should be something that everyone should get to enjoy.” Get ready to enjoy it yourself this Monday when the collection of over 60 wardrobe staples of 100% organic cotton, priced between $15 and $45, hits Target stores and Target.com.

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Showing 7 comments

Kim on

Sophia! I love her so much! Oh yeah, and I might check out that Rogan line..

Kristine on

I LOVE Sophia, I think you should make a celeb fact side about her..LIke on the
Celebrity Central, I mean if Heidi Montag gets one than I think Sophia should get one too:D

Kristine on

I LOVE Sophia.. She is so pretty.. I would LOVE it if you made a profile on her at Celebrity Central, I absolutly LOVE her..

Kristine on

I love her.. She is so pretty.. I think you should put up a profile of her on Celebrity Central, I mean if Heidi Montag gets one, that Sophia should definetly get one:D

Mary on

I like the Rogan for Target line. The cotton in the clothing is all 100% organic (although some non-organic materials are used too like silk, linen, and poly). I nabbed a few pieces for myself on Saturday at my local Target store. The prices a little bit higher than the other Go International lines, but it’s definitely worth it :)

Meagan on

I love the Rogan for Target line. I was able to check out the Barney’s displays on both coast and wrote about it on LatestBeauty.com.
I think the clothes are a great quality and price for being so eco-friendly!

Shopping Alert: Thakoon & Hayden-Harnett Sign on For Target | Celebrityopps.net : Latest Celebrity Gossips,Daily! on

[...] Panichgul joins the likes of Richard Chai, Rogan and others as the next limited-edition designer for Target’s GO International line. The [...]

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