Project Runway Host Heidi Klum Turns Designer!

05/02/2008 at 06:00 AM ET

Sara De Boer/Retna

Heidi Klum showed off her post-baby body in sexy Jordache ads last summer, and now the supermodel has teamed up with the denim brand again, this time for her own line, using the same scrutiny she does on Project Runway. “I was a fit model for all the clothes until it was the way I wanted it,” Klum told PEOPLE at the launch of “Heidi Klum for Jordache” at Bloomingdales in the Beverly Center mall Wednesday night. “I wanted something that was wearable, fits great, cute tops, not too complicated. You go in your closet, you put it on, it fits, it works, it’s still cute, it’s sexy.” Clad in a black top and snug skinny jeans, both from the collection, Klum stressed that she wanted to make the collection her own. “What was important was that I bring my own personal touches to everything — like the pockets, we worked a lot on the pockets,” the 34 year-old model explained. “Every designer owns their butt pocket, so this is my butt pocket which I’m very proud of. It took a while, I had to do a lot of fittings, but I think that it came to be a nice back pocket.” But that’s not the only Heidi-touch. “All the buttons have my clover on it — I’ve been designing clover jewelry for the last five years so I wanted to incorporate that,” she explained. The line, which includes blouses and knits as well, is available exclusively at Bloomingdales nationwide, retailing for $140-$298. And the collection already has it’s first fans — Klum’s friends! “They have everything already! Of course, I have to hook up all my friends.”

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Showing 7 comments

Kim v on

That’s cute, but fits great on a supermodel will *not* fit great on me. Guess that means no Jordache for me… how will I ever impress John Mayer now??

K2 on

Girrrlllll…..lol

Jonathan Bodack on

I wish Heidi Klum all the best with her new clothing line, “Heidi Klum for Jorache”!, etc.

Lauren on

I love Heidi… She looks GREAT in anything…. I hope that these Jeans come in long because I am about her height…. I will be buying some of that is so!

Brenda on

I think Heidi Klum is beautiful in all her many incarnations. I love “Project Runway.” I live for cool jeans. Unfortunately, these jeans don’t look all that fabulous—even Heidi’s legs look a tad stumpy in them. Ummm . . . I wonder if it’s the photo or if it’s the jeans?

Heather on

I have to admit, I was definitely skeptical of yet another “celebrity” designer, but I love her line. Saw a lot of the new pieces in the latest StyleWatch issue and they are adorable…

claudia on

I’m sorry but those jeans don’t look like if they are worth 140-298.

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