April 16, 2008 | 12:16 pm

James Franco’s New Role: The Face of Gucci Fragrance

J. Graylock/JPI

First McDreamy announced he would create his own steamy scent with Avon, and now Spider-Man star James Franco is getting in on the fragrance game. Gucci has just confirmed to PEOPLE that the 29-year old star will be the face of their new Gucci by Gucci men’s fragrance. And if the launch of last year’s Gucci by Gucci women’s fragrance is anything to go on — which included a David-Lynch-directed film short of dancing spokesmodels — we might just be seeing a whole new side to the star. Tell us: Are you looking forward to James’s ads?

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about time.. April 16th, 2008

It’s about time that James gets more face time
he is yummy to look at..he ranks up there with
a young Brando or James Dean..ruggedly handsome and delightful to watch.

Jax April 16th, 2008

Yes, yes, and millions of yeses! I am basically in LOVE with James Franco. I can’t wait for these ads. He’s going to be amazing…

Pamela April 17th, 2008

I can’t wait for these ads! James Franco is so gorgeous, and I love his voice. It’s time James Franco gets more recognition for that beautiful face…he should be in more movies too

lee April 17th, 2008

I’m so excited for him! I think he is gorgeous and I can;t wait to see him everywhere

James Franco is a Gucci Guy | James Franco : Just Jared April 17th, 2008

[...] James Franco is a Gucci Guy Thu, 17 April 2008 at 9:43 pm James Franco (Spiderman) has been chosen as the new face of Gucci by Gucci’s men’s fragrance according to People. [...]

James Franco is a Gucci Guy! | Why Not Coconut! April 17th, 2008

[...] has been chosen as the new face of Gucci by Gucci’s men’s fragrance as reported by People magazine. Image:Wenn If you like my post, buy me a cup of [...]

Sabrina April 18th, 2008

He is so delicous to look at! I love him!

melanie April 19th, 2008

Omg im so looking forward to seeing his ads. James franco has been around for awhile but isnt well known. I think these ads will be great for his career, and will look great hanging on my wall! Lol

Armine Abrahamyan April 21st, 2008

I am glad that it is him and nobody else.

-armine

Anna April 22nd, 2008

OMG YES!!!!!
James is such a hottie, and he deserves it.

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