Posh's Jeans Blues: Sales Disappoint on dVb Line

04/14/2008 at 11:50 AM ET

David Dyson/Camera Press/ Retna

The blogosphere has been buzzing with reports that Victoria Beckham‘s dVb denim line is being dropped from several top retailers, including L.A.’s famous Fred Segal and Kitson boutiques. Turns out that while the line isn’t dropped from Kitson, it’s definitely not performing up to expectation — and that’s being attributed to Posh’s laissez-faire attitude. Kitson owner Fraser Ross tells PEOPLE, “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line.” And it’s not like she’s not nearby. Ross tells PEOPLE that “Victoria lives fifteen minutes from the store. That’s just bad business.” But, he hasn’t given up hope in reviving the line and is in talks with her people to prop up the ailing sales. “We haven’t dumped it. Hopefully there will be some kind of resolution.” If you want to boost dVb’s sales, click here to check out the line at shopkitson.com.

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Showing 50 comments

Jeffrey on

Maybe they are all made in her size negative zero. Nobody is a skinny as this spice girl. And for god sake smile once in a while, you have nothing to be pissed off about!!

Carol on

I think it is probably due to the prices, her “better than thou” attitude, and her own lack of enthusiasm. I agree with Laurie, in that “she may be a big star in England, but no one around here cares for her”.

Kris on

i dont agree with what a lot of you guys say about posh. i definitely think that her and her husband are like the sexiest couple alive! however, its pretty much only stars that can afford to go out and buy her line and thats probably a lot of the reason for the line not doing so good. if the jeans werent 300 bucks, and only in california, id definitely rock em. she should have gone with nordstroms or something…

Corinne on

if her jeans weren’t so damn expensive, i’ll buy them.

angel on

$300 just because it’s got her name behind it? no way!

angel on

there isn’t even anything outstanding about her jeans!

Amerikan Angel on

The jeans, ridiculous. V looks hungry. Maybe if she has a little more room in her pants, she could eat!

chels on

why is she forever frowning? maybe someone would buy her clothes if she looked happy while wearing them. and i’m sure not paying 200 dollars for a pair of jeans!

Jordan on

and that suprises you why ???? i mean look at her

pamela on

She doesn’t smile because she Forever has a camera in her face…how annoying that must be everyday..every where…Do you walk around with a grin on your face when you ARE TRYING TO IGNORE the cameras???

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