Posh's Jeans Blues: Sales Disappoint on dVb Line

04/14/2008 at 11:50 AM ET

David Dyson/Camera Press/ Retna

The blogosphere has been buzzing with reports that Victoria Beckham‘s dVb denim line is being dropped from several top retailers, including L.A.’s famous Fred Segal and Kitson boutiques. Turns out that while the line isn’t dropped from Kitson, it’s definitely not performing up to expectation — and that’s being attributed to Posh’s laissez-faire attitude. Kitson owner Fraser Ross tells PEOPLE, “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line.” And it’s not like she’s not nearby. Ross tells PEOPLE that “Victoria lives fifteen minutes from the store. That’s just bad business.” But, he hasn’t given up hope in reviving the line and is in talks with her people to prop up the ailing sales. “We haven’t dumped it. Hopefully there will be some kind of resolution.” If you want to boost dVb’s sales, click here to check out the line at shopkitson.com.

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qagirl614 on

I agree with everyone’s comments about the jeans..the are overpriced and not very attractive. I haven’t seen them first-hand so I couldn’t comment on the quality. But many of the comments shared about her just are unnecessary. Seriously? Do they really need to be made? How does overpriced jeans have to do with making personal attacks on this person? I don’t have an opinion in favor or against her, but stomping on someone that you don’t know personally doesn’t speak well of you. If someone was trash talking any of us…i’m sure it wouldn’t sit well. Do unto others.

Ashley on

I loved a pair of the jeans and was even willing to pay the price until I realized how small they run. I am normally a 28 and was going to have to buy a 31 in them… way to make people feel bad about the pants they are buying and turn customers off!!

claudia on

No wonder those jeans are not selling there is nothing special obout them, jeans at the Limited & NY and co. look way better than those for a lot less.

Leslie on

After seeing her new line of jeans, $250 is definetly not wortht it! I don’t know what she is thinking she is obvioulsy not an entrepreneur. I would rather buy two pairs of seven jeans.

lily on

She doesn’t even wear/promote her own jeans! You would have to be crazy to buy anything that she “designs” or has anything to do with. What a rip off! She is overstaying her 15 minutes of fame…Pleas be gone soon! I am so fed up seeing her ugly, bored face and scrawny pathetic body. Be gone!

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J on

Eek! So I checked out the inventory and was utterly shocked. Not cute. Not trendy. Not hot. Not flattering. Not sexy. There are not enough words to describe how wretchedly awful these denims are! Even if these pants were $19.99 I wouldn’t buy them. Sorry Posh. Yes you’re a fashion diva, but you are no designer. Leave that game to the big boys and girls who know what they’re doing. Meow!

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