Posh's Jeans Blues: Sales Disappoint on dVb Line

04/14/2008 at 11:50 AM ET

David Dyson/Camera Press/ Retna

The blogosphere has been buzzing with reports that Victoria Beckham‘s dVb denim line is being dropped from several top retailers, including L.A.’s famous Fred Segal and Kitson boutiques. Turns out that while the line isn’t dropped from Kitson, it’s definitely not performing up to expectation — and that’s being attributed to Posh’s laissez-faire attitude. Kitson owner Fraser Ross tells PEOPLE, “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line.” And it’s not like she’s not nearby. Ross tells PEOPLE that “Victoria lives fifteen minutes from the store. That’s just bad business.” But, he hasn’t given up hope in reviving the line and is in talks with her people to prop up the ailing sales. “We haven’t dumped it. Hopefully there will be some kind of resolution.” If you want to boost dVb’s sales, click here to check out the line at shopkitson.com.

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Lori on

Wow! First of all I am sorry if I sound like a hater, but those jeans are hideous! For $250 a pop? You couldn’t pay me that to wear those. I don’t understand how Posh (gag) even has fans, she has a crappy attitude (or at least it seems) and I am not really a huge fan of the Spice Girls so…… I figure if you are as rich as she is it doesn’t really matter or cross her mind to go out and support her product. Aren’t there assistants to do that???? LOL

Courtney on

I could design better jeans than Posh. I collect designer denim and her line had cheap hardware, cheap feeling denim, the pockets were boring, and overall lacking creativity.

If I am going to spend around $300 CDN on jeans, it will be a pair of True Religion Super T’s, which at least has resale value.

Fashion Watcher on

If I were a buyer/owner of Kitson……get out now. Nothing she does/doesn’t do will affect the sale-ability of those jeans……they will end up in TJ Maxx for $29.99 without a doubt!

KK on

uhh…well…heres a, a whacky thought….. LOWER YOUR PRICES! like who would buy a pair of regular jeans when you can buy those exact same ones for like under $100

Nadia on

I really would not mind spending $300 on jeans, as long as they are worth it; hers are simply not worth it.

jag on

I agree with the others.The jeans and the price are horrible. If the jeans in the above picture are from her line it’s easy to see why they aren’t selling.UGLY,UGLY,UGLY!!

COURTNEY on

WHY IN THE WORLD WOULD ANYONE WASTE THAT MONEY ON THOSE JEANS WHEN THEIR NOT EVEN CUTE??? I CAN FIND THOSE JEANS AT TARGET FOR LIKE 30 BUCKS….IF THEY WERE DIFFERENT AND HAD ITS OWN STYLE THEN MAYBE, BUT CONSIDERING THEIR NOTHING SPECIAL, THAT WOULD BE THE BIGGEST WASTE OF MONEY….ALMOST $300 FOR A PAIR OF JEANS….REDICULOUS….

deb on

“If you want to boost dVb’s sales, click here to check out the line at shopkitson.com.”

Are you kidding me? Boosting dVb sales should be my problem? I couldn’t afford the zipper!

LOL

Danielle on

They’re JEANS! Not gold honey! Maybe if you came down off the $300 price tag, you might see a better response…just a thought.

tocca4a on

uger who cares. like really! like hello! uger.

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