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Heidi Montag Hits the Runway for Her Heidiwood Line

04/14/2008 at 09:33 AM ET

Matt Sayles/AP

With blogger Perez Hilton at the mike and on-again, off-again fiance Spencer Pratt in the audience, Heidi Montag did her best catwalk strut for the debut runway show of her Heidiwood for Anchor Blue line. And the reality star felt more than at home on the catwalk, telling PEOPLE “I feel so good and it’s so fun to be up there [on the runway], and it was just an amazing night and everything really came together so this is just such an awesome night.” As for her designs, Montag admits a weakness for “zebra print. I’m obsessed with it, and when I was doing my line, I was doing things that inspired me and things that I wish I could find in clothes. So I was like I love zebra print. There’s not enough out there, and so I really wanted to incorporate that in little details.” But don’t count the budding designer out of future acting gigs. “I’d love to play Sydney Bristow on Alias. That’s my ideal role, like badass, that’s what I want to do, like Angelina Jolie roles.” Click here to shop Heidi’s line, all for under $50. Tell us: Will you buy Heidi’s designs?

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Showing 77 comments

stefy on

why on earth would SHE have a cothing line when she cant dress???????

her sense of righteousness is hilalrious!

Bre on

There is no way I would buy her line. Heidiwood is a ridiculous name and her look is over the top ugly.

please go away.. on

Your 15 mins are up..please go away now..You and Spencer are to fake and self obsessed to be taken seriously. Poof ! be gone.

Lola on

Heidi’s collection looks a lot like Old Navy clothes to me. Why does every actor/actress/reality person deem themselves worthy of creating a fashion line???

Heidi’s collection isn’t anything to write home about….besides I could go to DOTS and get it even cheaper ;)

Carrie on

Looks cheap, just like she is.

Jen on

Just looks like something you would find at Charlotte Russe or any kind of retail store in the mall. Definitely wouldn’t waste my time or money

Kris on

Why the heck would anyone where that??? I hate heidi omg!!

Kris on

Did anyone watch her on E talking about her line? She said,”I went to college to purse my dreams of fashion” ( SHE DROPPED OUT THE FIRST SEMESTER AT FIDM FOR ANYONE WHO HASN’T WATCHED SEASON 1 OF THE HILLS!!! HAHAHAHAHA)

smith on

looks a little trashy to me, and it doesnt help with her overly dyed blonde hair and fake boobs

Ana on

I think her clothing line doesn’t have anything that pops out to me, but I give her props for trying…Also I do believe her line is affordable (which is good) and it’s cute. I also think the people who wrote before me are j-e-a-l-o-u-s, they would never have the creativity or time and specially money to start there own clothing line, but that’s just MY opinion.

Thanks

Anna on

The entire line is tawdry. Why would I spend money on this line when I get spend the same amount and get better quality clothes at H&M, Target or Old Navy?

ZEDD on

ALL I HAVE TO SAY IS LOLOLOLOLOLOLOLOLOOOOOLLLLLLOOOOLLLLLL. SHE GETS MORE RIDICULOUS BY THE DAY…..ZEBRA PRINT…ARE YOU KIDDING…BAD RELATIONSHIPS, BAD BOOB JOB, BAD MUSIC VIDEO, BAD CLOTHING LINE..IS SOMEONE USING HER TO GET A CHUCKLE EVERYWEEK….

lily on

Another no-talent mess! In response to the last comment…..just because most people hate Heidi does not mean they are “jealous”. It takes a moron not to realize she is simply ugly, fake and just happened to be in the right place, the right time. There are so many talented/beautiful people to admire, and Heidi is absolutely disgusting and pathetic. That isn’t “jealousy” talking, it is just plain fact.

Che city on

I am so sick of these celebrity-hacks being designer wannabes!! Her clothes are ugly and uninspired and it makes me mad that talented, hard-working, creative DESIGNERS, don’t get the same chance to show their WORK.

Brandi on

Smith’s comment is a little harsh and catty to me, her choice of hair dye and breast implants really have no revelence to her clothing line…someone sounds a little jealous to me. Anyway, in reagrds to her clothing line, I do think that Heidi is trying her hand at different trades and has become somewhat over-exposed as a result, but really….don’t buy the clothes if you don’t like them. It seems like she’s trying to find different ways to stay in the spotlight and at least she’s not in jail, having Spencer’s baby or in rehab while she’s trying to find herself. I say cut her some slack.

Trace on

Okay usually I wouldn’t comment on something like this,Buy I must agree with ANA, the girl above me..Heidis collection is something I would prob never buy, but on the other hand I do think you girls are a bit jealous!I really see nothing wrong with her line,her stuff is affordable, and a lot of you are basing your opinion about her from the Hills..Anyways all of you jealous girls should cheer up and find something better to do instead of hating on someone else for trying to fulfill their dreams..
Thanks :)

Jess on

I think her line is a boring as the next. It showcases booty shorts and tiny tanks! If you call paying that kind of money for such a small amount of clothing a deal, well then it’s probably the right line for you!

gwennie on

Streetwalker chic is back in? Must have missed the memo…

And to the commenter who said nothing “pops out” about Heidi’s line…the boob jokes write themselves here people.

Angela on

How is this even a “Fashion line”? It is like 5 shirts and 5 bottoms that look like something you could find at K-mart or elsewhere and a lot of cheap looking jewelry. That is all based on an opinion formed WITHOUT taking the creater into account! These are not stand out signature pieces! They are at best cheap shorts and tanks you would wear to the beach. Maybe I am overly critical….

Christie Nolt on

I am not a big fan of Hiedi but the line is ok, yes it is stuff you can buy at H&M or Old Navy but is’nt that what she was aiming for to compete with those types of lines. Yes, she does need to be a little more unique in her line so it will be better then those stores but it’s Heidi for god sake there is nothing unique about her she is that same dumb blonde type trying to get her 15 minutes of fame, and she doing it so good for her. She wont be there for long because once the Hills is off the air or they get tired of putting her on the show and riding Laurens coat tails her 15 minutes will be up!

NW on

I think it’s safe to say that this cheap-looking, lackluster line is the most you could expect from someone whose design philosophy is based on her belief that there’s not enough zebra print in the world.

Steph on

I mean yeah I guess shes gets props for “trying” but seriously “Heidiwood”?! Its an awful clothing line with been there done that pieces. It’s about as good as her first music video. People need to stop thinking they deserve things aka a singing, acting, clothing line career just because somebody knows who you are. She looks like a joke.

KeShaJo on

You know what, I fault Reality TV. Reality film crew doesn not equal paparazzi! She thinks she’s a star, self-proclaimed I guess…but not a fashionista! If anyone from the Hills should come out with a line, it should be Whitney….now there’s a girl with a DNA for style!

Juju on

I personally think has more fashion taste then Lauren. I’m not a fan of hers, but she can dress. I like the concept of her line being affordable, rather than lauren’s line not being “all that” and costing as much as a guess dress or even more!
So, you go Heidi!

Jeny4rmdablock on

Please cut out the cattyness! OMG this whole thing is about everyones opinion and you can’t get mad cause people don’t like Heidi or her clothing line. With that being said… No I would not buy her clothes and I am not jealous it’s just my opinion and it ain’t in my swagg!!! Chew on that!!!

Jax on

I think she looks like a blow-up doll on her good days…

AK on

I’m not a big fan of Heidi at all but I like her line. Lauren’s is def more orignal & shows her sytle.

Lauren on

eww I am a huge Jennifer Garner/Alias fan and I never want to associate Heidi with Jennifer or Alias..that is just plain wrong.

Samantha on

I wish she would just give up already….

Team Lauren on

her line look like every other line.. if not worse. who is she targeting her line too? young girls who dont want to look like her or hookers that look better? i rather shop at old navy than get anything off her line.

personally i think her line is the SAME top in a different print and different colour THATS IT. if you were to create a line DO SOMETHING DIFFERENT not the same.

Nicole on

Okay I think we have a few things established here – yes, Heidi’s recent opportunities in music and fashion seemed to have stemmed from her stint on “The Hills”, and yes, the majority seems to view her singing unfavorably and her clothing line as typical and chic in comparison to other crossover celebrities. I agree that the music video and song filmed by Spencer Pratt looked really low-budget and could have used some professional direction, but then again, I’ve seen tons of videos that were worse in the message that was sent WITH the aid of experienced directors. I can’t help but to wonder if people are so quick say negative things about her because of her character portrayed on The Hills. Maybe she’s not good at the things she chooses to pursue, I personally think she’s smart to take advantage of the opportunities that she has now because of the show, she got breast implants for free (and probably her lip injections too)and she gets the chance to chase her dreams of being a singer and clothing designer and I’m sure we’ll see her dabble in other things as time passes. I agree with Brandi, she’s over-exposed and nothing spetacular, but she’s working her time in the spotlight and she’s not hurting anyone. There are quite a few celebs out there that live horrible lifestyles and seem to be rewarded for bad behavior…Heidi, like her fashion, seems pretty ordinary and I think people should just relax and let her do her thing. :) Ciao

Mckenna on

Her line shouldnt be called Heidiwood…I would call it Hoochywood. Heidi has become so trashy!

Girlface on

How could this be considered a line? Its a bunch of mismatched t-shirts and booty shorts. Even if you like Heidi, you have to admit, this isn’t a line or a collection or fashion. Its a bunch of poorly designed basics that you could buy anywhere without having to endorse her.

Angie on

I just don’t get it. She looks like a hooker. That outfit she is wear is not fashionable, the fact that she has her own line is a riot! Who did her hair – eww!

Dorothy on

Soooo boring and cheap looking…this girl has no talent both in fashion and singing. Maybe its time for some REALITY CHECK!!!!!!

Stephanie on

ummm…she looks like a slut.

and she’ll never do what jennifer garner nor angelina jolie can do. NEVER, heidi, you are not an actress.

Taryn on

I agree with Nicole she isn’t doing anymore than other D-list reallity star wishing for A-list status (including L.C. whose clothes are way overpriced for someone who will probably be irrelavant as soon as MTV hits the cancel button on her show) which for me can’t be soon enough so I don’t have to walk past a magzine stand or flip past E! News and see any of their faces.

Wow sorry got off subject…I like her line its what you see most 17-25 year olds wearing nowadays anyway and for the most part is affordable. If I were a size “0″ I would by it.

Mars on

Haven’t watched the hills….
The shorts are too short to match with such a tight top. theres too much skin. IMO, not fashionable at all…in fact it looks kinda tacky.

what made me write a comment here was the fact that she made that slight comment about wanting to do angelina jolie roles. even from her look and the fact that she got fake boobs, i can tell shes FAR off from being the next angelina jolie. Gosh to even compare herself being capable of being the next ‘mrs smith’ makes me wanna puke. also shows she has an ego the size of the world… bleugh

Angel on

According to Heidi…”I have a passion for fashion for a long time, I even went to school for it” and then she effin dropped out of FIDM!! I GRADUATED from FIDM and if ever I come up with a line, it will never look like her so called collection. What a cheap a$s.

britney on

yes,i’ll buy,i love her

Gabrieli on

She’s ridiculous! She’s just trying to be Lauren, but LC’s clothing line is soooooo more sofisticated. Even BRAZILIANS hate Heidi!

lola on

Looks cheap and trashy…just like Heidi. how could someone who comes from what seems like a great family with very down to earth good parents end up like her? and spencer, don’t even get me started.

michael boyle on

Hedi has an adorable figure. i am sure masculine males are impressed. as for me, michael boyle ,i would love to have her figure being that i am a tranny. i love all things girly, dresses, pantyhose, minis, shoes, and goodlooking guys. mjjmb@optonline.net

Stacy on

For Ana:

Of course no one else has the money. When you’re a spoiled trust fund baby a lot gets handed to you. If she had been you, do you think you’d have your own line right now? Of course not. Just because everyone knows your name and you have the money doesn’t mean you have the talent. Do not give me the cock and bull story that she works hard. No she points to actual designers and they do all the hard work. She just says “yay” or “nay” to their drawings and the mock up sewing outfits. If she sat down and did everything from scratch, got a business loan and then landed herself a runway gig I’d be impressed.

Mary on

I have never seen The Hills and don’t know anything about this girl except what is in front of me in the picture shown. My take? Boring and tawdry.

And I’d like to add that one of the reasons it is so hard for me to tell one of these recent TV “stars” from another–based solely on seeing them in pictures–is that they look more and more alike. Same plastic surgery (nose and/or boobs) and dental work; same color hair in nearly identical styles. Same bauble-of-the-week. Same practiced smile. Same practiced “feet crossed at the ankles” stance for the camera. Yawn.

I recently saw a picture of one of the Olsen twins laughing and I didn’t know who she was because both of them ALWAYS have the same practiced pout for the cameras. All either of them would have to do to avoid the paparazzi is smile–no one would recognize them.

Alexandra on

If what she’s created is actually considered “fashion” I’ll eat my shoe. She’s created a line of clothes for hookers.

Pamela on

I would absolutely buy her clothes…if I wanted to look like a prostitute or a fake blonde bimbo, just like she is. She needs to get over herself…I don’t see what she likes so much about herself, and apparently, I’m not the only one. Use your “fame” to help other people, Heidi, and not just to benefit yourself. Your 15 minutes of “fame” were over last year.

Connie on

The best thing about this whole thing is the interactive website! You can click on tops and bottoms and see how they look together. Not that it would take a whole of imagination to do that anyway. But its a cool feature for website. Nothing special about the clothes. While I don’t fault her for trying to find her niche and make a success of herself I think it tacky that she is the model. I would be more impressed if she had hired models and kept her personal image in the background. I think she would be taken more seriously if she would stop trying to pass herself off as a “star” and more talented in that way than she really is.

Kate on

I agree with most of you, the line is not so good. The outfit that she models is too much skin, too high heels and too much “out there”. So no I wouldn’t buy her line but I wouldn’t buy Lauren’s line either. At least these clothes are not that overpriced. Anyway, I think Heidi seems like a sweet girl but she needs to get rid of that loser boyfriend :D

Sandra, CA on

NO way on earth I will buy anything coming from that girl..she always looks trashy, acts trashy and talks trashy…so her clothes, which are NOT cute remind me of that. Those short shorts are nothing but encouraging little girls to go half naked like she does……Ugh!

AJ on

Umm no…..her designs are void of creativity and style! She’s hoping people just knowing her name will sell her clothes.

Heather on

Why is Heidi doing a clothing line? She is trying to become Lauren and it will never work. If she got rid of her nasty bf things might work out for her, but he really gives her a bad image. And why would you be with a guy like that? After everything you have seen from him on the show, you can’t say she hasn’t seen his crap….

Beth on

Their is nothing classy or stylish about the clothes. Although they do have a little “hooker corner” flair to them. I guess I shouldn’t have expected any more from a fashion school drop out anyway.

Danielle on

I am not impressed with Heidi’s collection. It is not bad nor it is great it is just mediocore. I would expect something a little more creative. It seems like your everday t-shirt, shorts, and jeans collection. I wouldn’t buy it if you are looking for something different than what is already offered out there.

Christine on

No way I will not! She is not original…What a ridiculous brand name, clothing, and person. She is so caught up in being famous it’s ridiculous…She should give up singing too! No talent in that department…I would buy Lauren’s clothing over hers any day!

Rebecca on

I dislike Heidi and Lauren but her clothes are cuter then Lauren’s. Lauren’s is way too overpriced, but Heidi’s are nice and have a good price too.

Leah on

Fugly.
It’s called jealousy.

Nikki on

I think it’s HOT!!! I would totally wear it!!

ale on

She looks cheap would not buy anything she Designs goodluck Heidi Not!!!

Rabiiitt on

Are you kidding me?!?! First of all…why is she modeling her own line. How cheezy is that? Looks like sutff you can buy anywhere. No competition for Lauren’s line. Give it up!! Your career ended as “the flake with the loser boyfriend.” You can’t re-invent yourself – its too late!

sassy555 on

I think it’s funny how the fashion world has turned into a reality-star/celebrity clad circus.
Anyone & everyone with a name from having a sex-tape video to being on a scripted “reality” show is just trying to make some money by saying they have a “fashion line” Many of these so-called designers have no fashion experience, never sewed a thing in their lives and are just looking for a way to keep their name in the press.
It’s sad to some effect especially when there are hardworking up n coming new designers & hard working classic designers out there still trying to show their stuff to the masses.
It’s just getting a little played out.
As far as both these Reality stars they’re lines are typical, uncreative & unoriginal styles that you can find anywhere from Old Navy to for Heidi’s line a surf store on Sunset strip. Of course she’ll sell because people are obsessed with all these train wrecks in the media!

Lilly on

Horrible!

Quinn on

Oh NO NO NO…..She can not dress on a everyday bases how does she think her clothing line is going to make any money…She needs to gain some weight so she can look like shes not melting away and then try again cause these clothes aren’t working..Just look at the pic…What is she really wearing…EWW no one likes it but Spencer and then again he is done with you too…

angel on

she let her imagination run away with her… she imagines she is a designer

chelsea on

it looks hooker-ish…but at least she tried. and she could probably be a good model.

Carlye on

Looks like a hooker.

Shea on

Looooooooks like a freaking hooker. :)

redneck

cheraya on

Heidi’s line is a little plain, but is affordable and at the end of the day its how the indivuadial puts it together. AND WE LOVE YOU HEIDI !!!

Liv on

Heidi has NOOO sense of style all ready–so why does she have a line?? No wonder the clothes are under 50$… they look like they should be 10$ at the most! the line has no sense of style. Lauren’s line is very chic and in style and Heidi is just trying to compete with her. Also, why in the world would she model her own clothes? She is insanely sel-obsessed.

TC on

NO WAY would I buy her stuff… why on earth does she think she can have a clothing line. She is so fake!

Renee on

Obviously her clothing line is not as good as Lauren’s line, but I think Heidi mainly just wants to use every outlet she can while she is still famous. She might not even like her own clothing line, but just created one because she had the opportunity to. I think Heidi’s main focus with everything she is doing, whether it is good or not, (like her singing) is to keep her name in the media spotlight.

Anonymous on

Boring and Trashy, just like her.

katie on

Doesn’t Hedi read all this–I mean I would sit back and be like wow I’m stupid–I messed up my friendship with Lauren and I let being a TV star go to my stupid head. What she did with her face is bad–it’s completly different. Look at her from one season to the next–can’t wait to see season III. She probably will have an ear job.

Isabel on

I may not agree with everything that Heidi does
BUT i like the clothes i have to give it up to
her Great Job Heidi

susan on

just shut up an give the girl a break!!yous r all just JEALOUS ANYWAYS!!heidi is cool!her clothing line is gr8 an affordable.lauren stinks,all she does is moan and create drama!!!

FashionPull » Blog Archive » Anchor Blue Pulls the Plug on Heidi Montag’s “Heidiwood” Line on

[...] just one year, Heidi Montag’s fashion line “Heidiwood” for Anchor Blue is being discontinued. Marla White, Director of Marketing at Anchor Blue [...]

Chandler :O on

:O i love itt,
i dont care what the rest of y’all sayy,
but i love it,

it matches my cheerleading uniform :D

and im sad it was discontinued

 

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