Gwen Stefani's Bold New Fragrances!

04/04/2008 at 02:40 PM ET

Frank Micelotta/Getty

She’s already a successful music mogul, fashion designer and even perfumer (not to a mention a mom-to-be again) — and now Gwen Stefani is set to release her next creation, a collection of five more unique fragrances with Coty in September. The Harajuku Lovers scents will be inspired by and named for the pop star and her four real-life backup singers, Love, Angel, Music and Baby, WWD reports. The colorful doll-shaped bottles will even look like her crew –- taking cues from Gwen’s blonde hairstyle and Lil’ Angel’s dreadlocks. While it may be a bold venture to launch five fragrances at once, Stefani tells WWD that the decision was a natural one. “Each girl has her own personality and sense of style. We’re all saying something different with unique personalities.” Prices will start at $25 for the individual fragrances, whose notes will run the gamut from fruity to floral to powdery to fresh. Tell us: Will you wear Gwen’s newest fragrances?

FILED UNDER: Beauty , Fragrance , Gwen Stefani
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Emma on

Eh. I just don’t know… It seems a little wrong to have what essentially ends up being a posse of Asian girls following Gwen Stefani wherever she goes. I’ve never heard any of them talk or anything… It just seems like they’re being human accessories. Gwen Stefani sometimes annoys me, but I’m sure she’ll be a good mother anyway.

Valene on

Here’s hoping they’re better than her first one. I bought it on impulse & now it just sits on my dresser. It’s a pretty bottle at least lol, but nonetheless, I will most likely buy all her new ones…. Gwen supporter here since 1996 =)

Turtle on

I agree with Emma. It just doesn’t seem right.

Turtle on

I agree with Emma. It just doesn’t seem right. If she had “Women of Color” always following her around, there would be an uproar.


i LOVE Gwen but i dont know, i mean its weird to have $ little asian girls follow her around all the time and they dont even speak. i will probaly look and smell them but if i dont like it then i wont buy.

ana on

More power to her!! She’s a powerhouse, and a mommy. I can relate… :) I don’t really wear perfume but DO I support her approach to life.

Christina on

She is a talent! I love everything about Gwen Stefani and for sure I will be purchasing all five of the fragrances! They will match all of my Harajuku and LAMB bags!

Jonathan Bodack on

I’m a boy, so I will not be wearing Gwen’s fragrances! If I were a girl,? then yes, I would wear her fragrances!

tink on

Sure why not I love her LAMB one it smells fantastic! She is fabulous

Rachel on

To Emma and Turtle: The harajuku girls are back up singers, if you’ve ever been to one of her concerts you’d know they are an integral part of everything she does. they do talk… and sing. i think it’s awesome that Gwen has them do things like make perfumes, for the very reason of not being “Human accesories”. GO GWEN! Gwen fans UNITE!! :)

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