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Elle Macpherson's New Role: Face of Revlon

03/26/2008 at 09:56 AM ET

OSD Photo Agency/Rex

Following in the footsteps of beauty icons like Halle Berry and Jessica Alba, Elle Macpherson has signed on to be Revlon’s global face, the brand announced this morning. And while the model’s good looks may be instantly recognizable, it’s not just her beauty that accounts for the supermodel’s selection. Explains Revlon’s President and CEO David Kennedy, “Elle’s special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand.” In addition to starring in a world-wide advertising campaign, Elle’s role with Revlon will focus on another important part of her life: philanthropy. “I am proud to join Revlon in its celebration of women, and in its long-term commitment and support for education and research to advance women’s health and particularly to fight women’s cancers,” she says.

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Showing 4 comments

Natalia on

Hello there, i would really like to know the brand and where can i find the silver watch that Eva Langoria is wearing all the time and in todays Star Track, thank you.

arodfan13 on

She looks really pretty for her age

Katharine McPhee Partners with Neutrogena - Celebrity Angel on

[...] a big week for star beauty. First, Revlon announced its appointment of supermodel Elle Macpherson as their newest face, and now there’s word of a [...]

Meena on

I am surprised that Revlon has hired Elle MacPherson. Revlon does not need another model, it needs to establish a cohesive marketing campaign that doesn’t confuse consumers. One minute Revlon has glamourous actresses, then another it has models using funky make-up.

Revlon should take some lessons from L’Oreal on this issue.

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