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Mar 17 2008 03:13 PM ET

Which Celeb Designer’s Line Will You Buy?

Specker /Landov; Raglin/WireImage; INF

Lately, it’s felt like every star is hopping on the bandwagon to start their own clothing line — from Matthew McConaughey to Heidi Montag, the list is getting never ending. But several style icons tossed their names into the ring last week, and they’ve got us wondering whose line will be most successful in the end. Lindsay Lohan, who’s designing a line of leggings, is known for her casual cool and red carpet sex appeal, while Rachel Bilson (who’s teaming up with DKNY Jeans) has impeccable street style and understated evening looks. And Avril Lavigne, who will be designing a junior’s line for Kohl’s, has made her girly-punk mix unmistable. Now we want to know whose line you’d buy! Tell us and vote in our poll below.

Mar 17 2008 11:31 AM ET

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Paris Hilton Rocks Benji Madden’s Clothing Line!

Jeff Vespa/WireImage

Joel and Benji Madden celebrated the opening of their first DCMA Collective store, which Joel described as “another baby” to PEOPLE, with their ladies by their side — Nicole Richie and Paris Hilton respectively. And while Nicole chose to wear a clingy vintage gown, Paris chose to support the boys’ endeavor. The star, who’s been wearing the line since she started dating Benji last month, customized her outfit for the night. “I made this! I took a shirt and cut it off and I glued all these crystals on right before I came here. It took like an hour. And the bra and jeans are from my lines,” she told PEOPLE between bites of a fish taco she picked up from the Taco Nazo cart that catered the party. Adds Benji: “She’s very supportive. I try to rep, too, so I have a Paris Hilton watch on,” he admits, later praising Hilton for her T-shirt creativity: “She did that herself! I picked some of the extra glue off, but that was it.” And don’t forget their matching initial rings! Tell us: Do you like Paris’s customized T-shirt?

Mar 17 2008 09:34 AM ET

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Eva Mendes Takes It Off for Calvin Klein

Zak Brian/Gamma

After a birthday shopping spree at their Madison Avenue boutique, Calvin Klein has invited Eva Mendes to come back — and take off her clothes this time! The sexy actress has signed on to be the new face and body of Calvin Klein underwear, including their new “Seductive Comfort” collection. In a statement, Mendes says “The company has such an incredible creative legacy. I’m honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear.” And for their part, Calvin Klein is thrilled to have the Ghost Rider star bring her talent to their ads. “We’re very pleased that Calvin Klein, Inc. will be able to capitalize on the benefits of having a beautiful and talented actress like Eva Mendes featured in two campaigns running this fall. She really embodies the essence of the Calvin Klein brand”, said Tom Murry, President & COO, Calvin Klein, Inc. Tell us: Are you looking forward to seeing Eva’s ads?

Mar 17 2008 06:00 AM ET

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What’s Your Biggest Swimsuit Shopping Anxiety?

Barnsley/Symons/Pacific Coast News

Heroes star Hayden Panettiere may be a self-proclaimed bikini girl, but we can’t always say the same when it comes to the daunting task of finding a flattering yet stylish swimsuit. One of our biggest gripes is tracking down a chic bikini whose top and bottom are sold as a set, making comfort difficult for those of us who aren’t perfectly proportioned. That’s why we love swimwear lines from Shoshanna and Elizabeth Hurley, who sell their tops and bottoms separately. With swimsuit season coming upon us, the editors at StyleWatch wanted to hear your thoughts on finding the perfect bikini. Tell us: What’s your biggest anxiety when it comes to buying a swimsuit?