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Mar 11 2008 05:40 PM ET

Kenneth Cole’s Edgy New Ads

Courtesy Kenneth Cole

Kenneth Cole has long been know for campaigns that look beyond the superficial, and their latest adverts are no exception. The “Non-Uniform Thinking” series features real people with extraordinary experiences, like gorgeous model and athlete Aimee Millins, who was born with a condition that requires her to wear prosthetic limbs. Click here to see Aimee tell her amazing story. Then click over to our friends at FabSugar to learn more and check out images from the entire campaign.

Fashion

Comments (9) + Add a comment

To me, it’s less of a “doing a miraculous thing” and more of a “marketing ploy to trick people into thinking we actually care so they can buy our products.” No matter how cynical it is, I still think it’s commendable what they’re doing, even if it is for the wrong reasons. That still doesn’t make me want their overpriced basics, though.

- Anonymous on March 11th, 2008

Whats up with her knee?

- Sarah on March 12th, 2008

those are some sexy prosthetic limbs. good for her! i really like the pic in black and white where she is in a running start position with the sport prosthetic limbs, its super fab and un-earthly looking.

but the shoes are still overpriced

- smith on March 12th, 2008

Sarah – she has prosthetic limbs (from the knee down)… read the article.. not just criticize..

- cindy on March 12th, 2008

I lovvvvvvvvvve these adds it shows that imperfect is DAMN sexy! Kudo’s to Kenneth Cole for taking a diffrent look at beauty!

http://middlefashion.blogspot.com/

- killakali03 on March 12th, 2008

WOW, I just the short film on her!! SHE’S COOL, she’s an ATHLETE!!! You go GIRL!!

- enigma on March 12th, 2008

that ad looks like its from the 80′s. eww!!

- marianne on March 18th, 2008

[...] artificial limbs. Over the years Mullins has shown her range by shifting from track star to model, posing for Kenneth Cole and even becoming a muse to designer Alexander McQueen, whose London show she once walked in [...]

- BEAUTY ALERT: Athlete Aimee Mullins is L’Oreal Paris’s Newest Face | Celebrity gossip on February 19th, 2011

- My Blog » Blog Archive » BEAUTY ALERT: Athlete Aimee Mullins is L’Oreal Paris’s Newest Face on February 20th, 2011

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