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David Beckham’s Armani Underwear Ad Revealed!

12/10/2007 at 03:44 PM ET

Courtesy of Armani

As we previously reported, David Beckham has signed up to be the face and barely-clothed body of Emporio Armani Underwear — and the ads are finally here! The campaign, shot by renowned fashion photographers Mert Alas and Marcus Piggott, will debut with a special gatefold in the February edition of Vanity Fair, but we’ve got a sneak peek of one of the steamy shots. In a statement, Giorgio Armani says, “David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style.” And returning the love, Beckham says “I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit. I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now.” We’re pretty happy about the partnership, too! Tell us: What do you think of Beck’s new ad?

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Showing 227 comments

Lara Ann on

To all those who think this is not David…..he is an world class athlete…he’s in shape…mighty fine shape I might add and the buldge in his tidy whities is Victoria’s business…he’s gotta know that if he stuffed those skimpy undies that people would never let it go…that has to be all DB…he’s one of the sexiest men out there….Loved the picture..sexxyy as all get out

SAGE on

OMG, I WANT HIM. I WANT HIM RIGHT NOW!

hotmomma on

Can you say….DAMN!!! Posh is lucky!

Net on

Wow..that’s one nice male!!

mona on

umm… ahhh…. ummmmm… yeah…. ummm….. ddddrrrrrooooolllllllllll……

Susan on

Excuse me while I remove the drool from my carpet…holy crap that is nice!!!

jewels on

Wow.
As if he needs to be wearing Armani undies?
He is simply delicious!

Fabiana Cabral on

Hot !

supernothing on

Artificial enhancement?? Maybe..
All around great guy?? Probably..
HOT – HOT – HOT ??? ya damn skippy !!!

Wish he were a twin…

marjorie on

He certainly looks UNCOMFORTABLE in that underwear!! Why such a pained expression?!!

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